Abstract : This study investigates Indonesian postgraduate student’s experience at the pre-sessional program of the process of seeking information and the strategies they used throughout the process. The objective is to understand their information seeking behavior particularly academic-related information in order to improve the effectiveness of educational communication in Malaysia higher institutions. Two research questions are addressed: what experiences do pre-sessional students face in the process of information seeking that can be articulated and described? What stages do pre-sessional students experience in the process of information seeking construction? Using the qualitative method, the study found that the pre-sessional students have different patterns in the constructive process of information seeking in two different groups i.e. writing and reading classes. Six stages and four stages of the search process were identified respectively for the two groups.

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.

 Abstract: This research is aimed to analyze the positioning strategy of music group band, the Slank, that still now can exist in Indonesia.The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline “polos dan apa adanya” (means innocent and just be yourself) which contains solid and clear messages to their audience. This message divulged in their overall activities including in how they communicate and promote to their audience. The message “polos dan apa adanya” have been emerging in various of a medium that Slank used to communicate, including music and the lyrics of the songs, video clips, their performances or life style in their daily activities, their cover and logo, Slank’s live show and Slank’s merchandises. From their lyrics of the Slank song titled Seperti Para Koruptor, the Slank gives a clear message to persuade the audiences to live with humble and just be ourselves because in the living world, happiness and peaceful is much more worthed instead of being rich and famous. With all that efforts, the Slank tries to place their image among their audience and trying to be unique and different. Positioning strategy that pertain to the Slank should be managed and controlled in order to surviving Slank among of the competitors.

 Abstract: Even though the campaign of “Perilaku Hidup Bersih dan Sehat” has become a very deep attention from government, mass organization and NGO in Indonesia for so long, this program is still ineffective. It is indicated by the increasing of diarrhea sufferers in Kabupaten Kulon Progo. It can be an impact of three factors: (1) inappropriate media and message strategy and (2) minimal political will of the government, and also (3) the campaign design is not based on the field research. Additionally, the approach of this campaign did not encourage people to participate.

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.

 Abstract: This research is intended to explore the competence of interpersonal communication as the important factor for the students to express their opinion in the discussion, presentation in class and in oral examination. Based on research, found that the competence of students is relatively low. Also found that there is a different degree of the competence among the students in the different departments. The indicators of interpersonal communication competence are (1) the degree participation in organization, (2) frequency in public speaking, and (3) frequency in class discussion.

Abstract: Cult films phenomena have attracts lots of discussion among film critics or communication experts especially for those who studied media, nevertheless research on the films using semiotic remains sparsely. This essay mainly discusses about intertextuality within Nagabonar Jadi 2 based on Umberto Eco’s conception about cult film and attempts to bear its narrative meaning using Greimas’ Rectangle, one among other semiotic methods. The research founded that the film has four propositions of narrative within the film which are nationalism, anti-nationalism, non nationalism, and non anti-nationalism. Salutes and flapping the national flag are the synecdoche of nationalism in this film.

Abstract: Many researches show that the conventional marriage counseling to establish marriage relation is not effective. It is indicated by a number of couple has divorced after the counseling. It needs a new counseling method that is more effective. Communication therapeutic is one technique to help the relationship to be stronger. This method offers a good relationship between therapist and client. It means that the therapy must encourage the client and the therapist. The two of them must have a good communication competence so that it creates a communication satisfaction for each. It leads the therapy will be effective to help the marriage relationship.

Abstract: The objective of this research is to analyze the influence of Loyalty Program in Customer Relationship Management (CRM) toward satisfaction and loyalty of PT Indosat Tbk. Malang Branch costumers. Loyalty Program is one of the customer retention’s strategies from PT Indosat Tbk. that belongs to development and application process of Customer Relationship Management (CRM). Dealing with that, a corporate could design a Loyalty Program that appropriate with their customers. This program will be very helpful for corporate to increase their customers’ satisfaction, and loyalty, and also to keep their customers influenced by others competitor’s offered. The data in this research analyzed by using linier regression analysis and the result of analysis shows that there are significant influence of Loyalty Program in Customer Relationship Management (CRM) toward costumer satisfaction and customer loyalty of PT Indosat Tbk. Malang Branch; and there are significant influence of satisfaction toward loyalty of PT Indosat Tbk. Malang Branch customers. Indeed, to produce loyal customer there is a need of strategy and has done by PT Indosat Tbk. through application of Customer Relationship Management with the highlight in Loyalty Program. This strategy proved could increase corporate business performs by increasing customer satisfaction and in the end could make the loyalty grow in them.

Abstract: This research attempts to analyze the differences of Public Relations (PR) function in local election (Pilkada). Pilkada is a democratic process in Indonesia. Government needs big participation of society, as one successful point of pilkada is participation of society. Effort to bring public politics participation cannot be separate from politics socialization process. Socialization process is public attitude establishment and politics orientation process. Pilkada socialization carried out by KPUD (Komisi Pemilihan Umum Daerah) as executor. To make an effective socialization to public, KPUD needs to use specific function called Public Relation. Communication activity between organization and its public divided into some part of PR function, including publicity, advertising, press agentry, lobbying, issue management, investor relation and public affair. Basically, implementation of PR function in the process of PILKADA may be different in each region. It becomes the reason why author want to compare KPUD Yogyakarta and Bantul. Governance system differences among both regions would affect in government’s socialization policy. Those differences depend on population, social classes, demographic condition and personal motivation. It is also effecting in PR function held by government, as in media and in society as target operation

Abstract: This research is a qualitative descriptive research which is aims to get an explanation about process of reality reconstruction doing by mass media, various kind of framing devices that is used, and woman representation at Kompas and Suara Merdeka news reporting about circulation of Yahya Zaini-Maria Eva porn video. In its execution, this research is using framing analysis method to gain information about way of mass media’s telling story. The data are collected by using qualitative content analysis applied to Kompas and Suara Merdeka news articles publish during December 2006. Unit of analysis determined based on Pan and Kosicki framing analysis model. Data validity is measured by triangulation technique. Data analysis is conducted by using the interactive data analysis technique. The result of this research shows that Kompas and Suara Merdeka have different point of view in reconstruction this case. Kompas showed careful news reporting while Suara Merdeka is more market oriented. Both of newspapers are uses same framing devices, including syntactic, script, thematic, and rhetoric. In representing woman, Kompas and Suara Merdeka are tending to frame woman in unfavorable ways.

Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.

Abstract : The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory–as a part of persuasion theories–which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign “Produk Pangan Olahan Sagu” adopts these two methods to persuade target adopters to change their behavior as its campaign goal.

Abstract : She research was conducted in Wonosari Village, Malang Regency from August to October 2009. The aims of the research are: (1) to establish a communication strategy for goat farmers according to their needs and wants, (2) to socialize the program to motivate the audience to breed Boer goat, and (3) to get potential skill and to give knowledge in Boer goat breeding activities. Research material was goat farmers who earn below Rp 146.837,00 per capita/month. Research methods were: observation and participation, interview and data triangulation. Sample was taken from key informants and goat farmer. Sampling technique was purposeful selection, selecting goat farmers to be research respondents. The research results then help researchers to establish a set of communication components strategie such as how to choose a communicator, what languages to use, the type of presentation, and the use of humor. Media/channels preferred are posters, slides, leaflets, booklets, magazines and seminar. To enhance the knowledge level, goat farmers were also taken to Sumbersekar Laboratory to give real experience to gain highest level of experience compared to audio atau audio visual media.

Abstract : This paper discusses how science (scientist) and policy (government) collaborate on the bird flu case in Bali Indonesia and the importance of public participation in dealing with the case. It is concluded that the collaboration between science and policy in the bird flu case in Bali Indonesia has not well practiced. There is a gap and conflict between them because they have different analytical paradigm, interest, and point of view. Public participation is very important because it can encourage them to set up quick response mechanism and increase public awareness of the danger of the virus. So they can stop the spread of the virus by themselves

Abstract : It is important to learn the perspectives derived in communication theories in order to well understand the focuses and characteristic of those theories. There are several perspectives and one of them is derived form Anthroplogy. In this sense, communication is considered as having holistic character and concern in interpretive activities. In this regards, communication is contextualized by culture. Therefore as well culture is unique, communication is also unique. There are several kinds of contribution of Anthropology in the development of communication theories which can be traced. First, structural linguistic as the branch study of linguistic anthropology contributes in semiotics studies. As well, sociolinguistic contributes to understand the relationsip between social reality and culture. Second, in the area of historical archeology, the contrubition of Anthropology is represented in the frame of knowledge on unwritten communication activities. Third, the contribution of ethnology in innovation and diffussion theory as well as ethnography in the emergence of experience and interpretation theories also represent the contribution of Anhtropology. Similary, it can be traced the contribution of Anthropology through the contribution of ethnohistory in explaining the modes of communication of certain community.

Abstract : Interest in corporate culture rapidly grew among organization and management researchers and practitioners in Indonesia since 1990. They were impressed by the concept of strong corporate culture which according to research reports was closely related to high corporate performance. In fact, they were so excited by the fact that strong corporate culture could be a competitive advantage in the era of global competion. This article describes that building a strong corporate culture needs a consistent socialization for values internalization and effective behavioral practice. In addition, socialization is a continuing learning process beyond initiation programs for new employees which involves reward system consistency as well as a powerful idden hierarchy known as the company’s cultural network.

Abstract: Dayak Jangkang is one of the Dayak’s sub-ethnics that inhabits the Jangkang district, Sanggau regency, West Kalimantan and directly borders with Sarawak, Malaysia. Jangkang Dayak population reaches 45,000. Dayak Jangkang nowadays still maintains and continue the tradition of the ancestors, as reflected in the structure of society, social relations, customs, and culture. Therefore it still maintains and continues the tradition of the Dayak Jangkang’s ancestors in their way of life. Many people, especially those outside Dayak, lack of understanding of their own culture. Therefore, the social conflicts caused by social relations between Dayak Jangkang and migrants (outsiders) are due to the insufficient understanding of the meaning of the symbols.

Abstract: Women’s participation in politics is very low particularly because of the situation in which women are marginalized both in terms of voters and candidates. In this sense, voter education based on gender perspective is one of the significance ways to increase women’s political awareness. Pocket comic is seen as a media that can be used to achieve such awareness. This study examines the effectiveness of comic as an aid used in voter education in order to increase political participation of women as evaluators. This study found that pocket comic could be well understood by married women who received information from the media. Those women had also been trained by the Government and the PKK in the elections training through which they were stimulated to have gender awareness and then internalize it in their life.

Abstract: To observe the dinamics of the press in Indonesia is very interesting as the development of national press can not be apart of socio-politics situation in this country. Even it can be told that the “live or dead” of national press depends on how the ruler treat it. Historical facts inform us that media censorship has become a snate for press development time by time. In this connection, media censorship has become primary weapon to limit the press freedom in media politics applied by the ruler. It because media has a very important role in contemporary political arts. Press freedom is now a thing that journalists struggle to be happen. At the other hand, the ruler needs press to legitimate its power. This articles aim to analyze how media censorship had chained the press freedom in view of media politics. In this case, the ruler applies the press policy toward the press institution to secure its position and power.