Abstract: This research is derived from a formulation of how FHM Indonesia magazine conducts metrosexual hegemony through grooming advertisements. This research is descriptive by using critical discourse analysis methods with the objects are grooming advertisements on FHM Indonesia magazine edition September 2008 – September 2009. The results show some forms of hegemony: men should be aware of the appearance by using cosmetic products that make them more feminine by doing face treatments, narcissistic by adopting the idols, macho who understand the appearance, and romantic by proposing the aspects of love, friendship, and gender equalization. These hegemonies push the mindset of societies to follow the lifestyle of metrosexual.Abstrak: Penelitian ini berangkat dari suatu permasalahan bagaimana FHM Indonesia menjalankan hegemoni metroseksual melalui iklan grooming. Jenis penelitian ini adalah deskriptif dengan metode analisis wacana kritis, dengan objek penelitian adalah iklan grooming di majalan FHM Indonesia edisi Sepetember 2008-September 2009. Hasil penelitian menunjukan beberap bentuk hegemoni: laki-laki harus sadar akan penampilannya dengan menggunakan kosmetik yang membuat mereka lebih feminin dengan melakukan perawatan, narsis dengan meniru idolanya, macho yang sadar akan penampilan, dan romantis dengan mengedepankan aspek kasih sayang, persahabatan, dan kesetaraan gender. Hegemoni tersebut mendorong pola pikir masyarakat untuk mengikuti gaya hidup metroseksual.

Abstract: Images have the power to create natural representation of reality, vividness in human memory and have rhetorical effect. However, visual rhetoric can create positive and negative feeling to persuade people. Negative feelings can be designed to make emotional reactions and spark action. Consequently, humans will consider ways to deal with the negative and discomfort feelings. In this paper, the writer analyzes the connection between visual rhetoric and emotional appeal by examining the controversial PETA video “Meet your Meat”. The writer will use the visual rhetoric, emotions, and cognitive dissonance theory to analyze the video and increase the understanding about the human emotions, especially disgust and guilt.Abstrak: Gambar memiliki kekuatan untuk menciptakan gambaran realitas yang alami, membuat kejelasan dalam ingatan manusia dan memiliki efek retoris. Namun, retorika visual dapat menciptakan perasaan positif dan negatif untuk membujuk orang. Perasaan negatif dapat dirancang untuk membuat reaksi emosional dan memicu tindakan. Akibatnya, manusia akan mempertimbangkan cara-cara untuk mengatasi perasaan-perasaan negatif dan ketidaknyamanan. Dalam tulisan ini, penulis akan menganalisis hubungan antara retorika visual dan daya tarik emosional dengan mengkaji video kontroversial PETA “Meet your Meat”. Penulis akan menggunakan teori retorika visual, emosi, dan disonansi kognitif untuk menganalisis video dan meningkatkan pemahaman tentang emosi manusia, terutama perasaan jijik dan rasa bersalah.

bstract: It is President’s right to reshuffle the cabinet in order to maximise the government’s performance. However, the society views this process as politic matter, which they learn from the media. This research observes the news tendency about the reshuffle of Kabinet Indonesia Bersatu II in Kompas and Jawa Pos daily newspaper. Content analysis is used to the news accounts during September-October 2011 with Westerstahl‘s objectivity as conceptual preference. The result shows that both newspapers, technically, have given good coverage about the issue yet still less objective. Psychology fact, interview, not neutral, partiality, non primary knowledge is the factors that trigger it.Abstrak: Perombakan kabinet merupakan hak presiden untuk memperbaiki kinerja kabinet. Namun proses pembelajaran di masyarakat mengarahkan perombakan kabinet sebagai persoalan politik. Media massa merupakan agen sentral dalam pembelajaran tersebut. Penelitian ini melihat bagaimana kecenderungan pemberitaan reshuffle Kabinet Indonesia Bersatu II di harian Kompas dan Jawa Pos. Metode analisis isi digunakan terhadap berita-berita dalam periode September-Oktober 2011 dengan obyektivitas Westersthal sebagai preferensi konseptualnya. Hasil penelitian memperlihatkan bahwa berita di kedua harian secara teknis sudah baik, tetapi pemberitaan terkesan kurang obyektif. Fakta psikologis, wawancara, tak netral, tak multi sisi, pengetahuan non- primer adalah faktor yang memicu kecenderungan tersebut.

Abstract: This research studies the television watching activities of two families in Yogyakarta, which does not intend to measure and find out a specific effect of media usage on family informants but merely gives a description of watching television as a cultural practice. The study was also conducted as a counter-argument from the tradition of media effects research on passive audiences. This research uses ethnographic audience, and the result shows that watching behavior in the family is not monotonous and passive. They do not really give full attention to watch television. Watching television is only one of the existence cultural practices and not the only practices in their daily life.Abstrak: Di dalam kehidupan sehari-hari, manusia masa kini telah menjadi sedemikian terbiasa dengan kegiatan menonton. Penelitian ini menjelaskan pengalaman menonton yang bertujuan mengeksplorasi penggunaan media televisi dalam rutinitas keseharian keluarga informan. Penelitiaan ini menggunakan etnografi pemirsa terhadap dua keluarga informan yang tinggal di Yogyakarta. Dengan mempertimbangkan aspek-aspek yang sifatnya kontekstual, penggunaan media televisi oleh keluarga informan menunjukkan bahwa menonton televisi merupakan salah satu praktik budaya dan bukan satu-satunya dalam rutinitas keseharian. Keberbedaan pola menonton memperlihatkan juga perilaku menonton yang tidak monoton dan pasif.

The complexcity of the media’s problem in determining media policy can not be solved only by structural approach. The cultural approach is also needed in getting people participation and involvement to solve that problem. When the effect of media become an important issue in the relationship between media and the public, the media should not only be regulated, but the public should be involved and given the opportunity to play important role making the media to be part of public life and helping the public to solve their life. People’s empowerment in this cultural approach can be conducted through the program of media literacy. This movement as a public power and identity certainly has influence to the media.

The reconceptualization of ethnicity came to its peak when the New Order regime introduced the policy of ‘suku’ (ethnic), ‘agama’ (religion), ‘ras’ (racial) or ‘antar golongan’ (inter-group). The policy, known as SARA, was meant to limit and control public interpretation over all socio-political conflicts that may endanger national stability and to restrict languages used in the news media. The policy had became the main foundation of all government policies related to society. Conflicts should be avoided and difference within society was intolerable. The Indonesian press then faced a dilemma when it came to reporting issues of ethnicity. On one side, they had an obligation to report the news to public; on the other side, the concept of SARA had become an unwritten law to restrict the press from reporting the issue. Further, the government could revoke the publishing permits without any warning it thought that the press had broken the law. The objective of the research was to define and analyze the usage of language in national newspapers in representing ethnicity issues. The analysis focused on the 1997 ethnic violence in West Kalimantan.

 Community relations is performed as an institution’s planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the institution and the community. Community relations will reduce conflict and help to discover the best policy that lead to wellbeing community through the establishment of social capital as part of corporate social responsibility. At the macro level, the system approach and communitarian approach give perspectives to explain the interaction between organization with its environment. At the mezzo level, the community relations should be supported by its function in organization. Finally at the micro level, public relations practitioners should take a significant role in organizations.

Some adagium which have been told by modern communications growth observer show that information become one of the vital element in society. Information become a fundamental requirement so that can be expressed as the lifeblood that sustains political, social and business decision. As a consequence, society has to expose themself with the growth and new media dynamics and global communications. The rotation in production, consumption and information distribution is faster experienced of and owned by global new society system supported by economic and extention power, global information system network and also contributed by digital technology. This Paper will explain some of alternative discourse to see the excess and weakness of information technologization process which finally instruct the society at digital era.

Focus of this research is the interpersonal relation growth phases in marriage at different marriage age. The analysis relies on the theory of The phases of interpersonal relation growth from Devito ( 2001), namely phase of Contact, Involvement, Intimacy, Deterioration, Repair, and Dissolution. Research shows that interpersonal relations of couple in Chatolic marriage develop through the phase: Contact, Involvement, Intimacy, Deterioration, and Repair phase. The Dissolution phase is not (yet) experienced by the informan because of principle of Chatolic marriage they believe. Marriage age does not relate to the relationship growth. The relationship growth itself varies in term of time, situation and process

Being an interdisciplinary science, communication ows its key concepts and theoreties to other scientific fields. The body of communication knowledge grew out of research works undertaken by those scholars who were actively involved in the various activities related to the war information management, some of whom were then pronounced ‘founding fathers’ of communication research. This article briefly reviews the intensive interactions among those founding fathers during the war whose ideas were then drown together to constitute the communication field of study. Schramm was the institutionalizer of this new field of communication study. The development of communication theory now is largely depending on the various research works undertaken by those researchers  ffiliated with either the departments of communication or the schools of journalism mass communication in the US and Canada.

The existence of codes of conduct in communication field is still interesting to be discussed. Not many practioners and people consider to this conduct while they were doing their jobs. They have major problems in dealing with ethics issues, especially when communicationg in the publics arena. Communications freedom and communications technology are accussed as caustive prima of communications ethics problems. To solve the problem, this article proposes self regulations to control our communication behaviour .

Information society concept has often been heard and analyzed following with information and communication technology development which can’t be avoided by society. At the beginning, information society comes up from the awareness how important information current is. Nations compete for preparing many tools to realize a transition to aim the dream of information society. Computerization as a requirement to concrete information society is claimed to faster the society existence including e-government effort. However, technology can not only be implemented without considering some aspects because it can make new problems.

Teens magazine construct social meaning for teenagers as its audience by positioning them as part of symbolic order of media in particular ways. Teens magazine involves ideas about how be a ‘normal’ girl or an ideal girl. The normal girl is a girl who has a boyfriend, shops at mall, hears pop music, etc. The girl who does not do that thing will be categorized her as an outsider. It means, media brings its audiences to a mode of surveillance. Media distincts teenagers to ‘us’ and ‘other’. This distinction makes some stereotypes and identities for teenagers.

The purposes of religion ritual are embodying conscience collective in society to gain sacred values. But,  ronically, in consumer society the religion ritual has been transformed to be means for excessive shopping on hysteria stage. More dramatically, television stations as motors of the culture industry to present religion spectacles use this momentum. It means that television pretends to celebrate the ritual, but in fact television only makes the largest profits.

The presence of commercials television in Indonesia had many dynamics. Some background shown the development of commercial television, first it was rise from the government problems facing with spillover of transnational broadcasting via parabola antenna, second, the pressured of the international institutions relating with regulations—liberalization (against the state monopoly of media–TVRI), third, the pressured of national business entities (after the restriction of advertising in television, 1980). This article questions therefore what is the implications of commercial televisions in Indonesia, especially to the public that seems didn’t have voice enough for the presence of the those commercial elevisions.

Jurnalis dan praktisi Hubungan Masyarakat (Humas) mempunyai hubungan dalam menjalankan pekerjaannya. Jurnalis membutuhkan informasi dari praktisi Humas dan praktisi Humas membutuhkan jurnalis untuk memberitakan informasinya. Oleh karena itu, keduanya membutuhkan persepsi yang sama dalam melihat nilai berita guna menjalankan fungsinya. Survey dilakukan untuk melihat perbedaan pendapat terkait nilai berita antara jurnalis dan praktisi Humas dan perbedaan karakteristik demografi yang menyebabkan perbedaan tersebut. Hasil penelitian menunjukan perbedaan yang substansial dalam melihat nilai berita di antara mereka. Tidak hanya dipengaruhi oleh karakter demografi , tetapi juga dipengaruhi oleh fakta, ketertarikan akan berita, dan informasi yang rinci untuk mengkonstruksi berita.

Tujuan penelitian ini adalah untuk mengetahui relasi antara peluang counter-hegemony dengan dominasi logika industri musik. Perspektif ekonomi politik dan budaya industri digunakan dalam melakukan penelitian ini. Sebagai penelitian kualitatif kritis, digunakan metode studi kasus dengan cara observasi dan studi dokumentasi. Temuan dari penelitian ini menunjukkan bahwa Netlabel dapat dikategorikan sebagai counter-hegemony yang berhubungan dengan dominasi logika industri musik. Sebagai counter-hegemony, Netlabel didukung oleh pengaruh fenomena pertumbuhan internet dan media baru.

Internet adalah media komunikasi yang relatif baru namun terus mengalami perkembangan terus menerus. Di beberapa negara, terutama wilayah Asia Selatan, penggunaan internet masih sangat rendah, bahkan hampir tidak ada. Ini karena internet dianggap integral sebagai sarana komunikasi sosial saja. Namun di Indonesia, pengguna internet terus berkembang dengan pesat. Jumlah pengguna internet diprediksi akan semakin berkembang ke masa yang akan datang. Ini sejalan dengan perkembangan indikator ekonomi makro 2050 di mana Indonesia diprediksi akan menjadi negara dengan kekuatan ekonomi terbesar ke-6 di dunia setelah Cina, Amerika Serikat, India, Brazil, dan Jepang. Tentu hal ini akan sejalan dengan perkembangan pengguna internet di Indonesia karena akan ada pergeseran pola komunikasi di antara mereka. Komunikasi di antara orang Indonesia tidak lagi dilakukan secara langsung namun berubah melalui kecerdasan mereka melihat internet. Hal ini tampaknya ada hubungannya dengan indikator makro ekonomi selama satu dekade ini, di mana orang Indonesia sudah mulai mengenal internet.

Keterbacaan dapat diukur dengan berbagai variable. Variabel yang paling utama adalah bagaimana jumlah huruf, jumlah kalimat, dan kata-kata sukar yang disesuaikan dengan latar belakang dan tingkat pendidikan pembacanya. Robert Gunning menemukan formula untuk mengukur keterbacaan yang dikenal dengan istilah The Gunning’s Fog Index atau Fog Readability Formula atau Fog Index. Kemunculan rumus ini butuh proses dan tidak muncul begitu saja. Gunning menemukan media cetak di Amerika susah dicerna sehingga susah laku di pasaran. Artikel ini menggunakan formula Fox Index sebagai alat untuk membedah keterbacaan headline Suara Merdeka versi cetak terbitan 3 Mei 2013..

Perilaku Word of Mouth terjadi karena adanya kebutuhan akan sumber informasi yang dapat dipercaya. Salah satu sumber informasi yang ada di masyarakat adalah kelompok referensi. orang-orang yang memakai produk Apple bukanlah orang-orang baru. Mereka sudah sangat self explanatif dan sudah sangat dekat dengan produk-produk Apple. Pengalaman kedekatan menggunakan produk ini bisa menjadi salah satu penyebab orang loyal terhadap merek dan berujung melakukan Word of Mouth. Penelitian ini merupakan penelitian kuantitatif yang menggambarkan atau menjelaskan suatu masalah yang hasilnya dapat digeneralisasikan. Pada akhirnya pengalaman menggunakan produk Apple bersama-sama persepsi konsumen berdasar kelompok referensi memiliki pengaruh yang lebih kuat terhadap tingkat kesediaan melakukan Word of Mouth.