Abstract: It must be admitted that reputation is an important part of company to run its business.  Regarding the fact that reputation is very fragile in responding the influence of crisis, it is necessary to chose appropriate strategy in maintaining the reputation. Based on this regard, the research aims to examine the extent to which company’s effort to overcome crisis influences the maintanence of its reputation. The appropriate communication theory from which this research is started, is Coombs and Holladay’s Situational Crisis Theory. SCT theory exemplifies a number of strategic effort  of company’s which will be effective to overcome crisis. In this sense, it may be not too exaggerated to mention that the theory provide a usefull guideline for managers to overcome crises which potentially influence reputation. Furthermore, the research employs survey method to gather data from respondents.The result of the research shows that kind of responsibility chosen by company as its effort to overcome the crises would significantly influence the reputation. Abstrak: Latar belakang penelitian ini adalah reputasi penting bagi perusahaan dalam menjalankan bisnisnya. Reputasi perusahaan dapat rusak akibat sesuatu yang tidak terduga yang disebut krisis. Reputasi perusahaan harus dilindungi dari berbagai ancaman, dan untuk mengatasinya manajer krisis perlu memilih strategi respon proteksi terhadap reputasi. Tujuan dalam penelitian ini adalah menemukan korelasi antara bentuk-bentuk tanggungjawab krisis perusahaan bagi pemulihan reputasi. Desain dari penelitian ini berasal teori komunikasi krisis situasional Coombs dan Holladay’s yang menjadi panduan bagi manajer krisis memahami strategi respon krisis. Teori ini menyimpulkan bentuk-bentuk tanggungjawab krisis dan reputasi perusahaan merupakan variabel penentu. Analisa penelitian menggunakan metode survei responden yang berisi tiga stimulus kejadian krisis. Tujuan dari penelitian ini menyatakan bahwa pilihan tanggungjawab perusahaan memiliki pengaruh yang signifikan terhadap reputasi.

Abstract: Education is a sub-system that interrelates with other essential sub-systems. In the New Order era, the government policy on education had given rise myths that stimulate youth to prefer things pragmatically and instantly. Education, then, is no longer experienced and perceived as humanizing process. Poetry is one of transmitting message channel using many symbols that contain portraits of such situation. Using semiotic approach, this essay explains the myths and ideologies on education in Indonesia using one of WS Rendra’s poem: “Sajak Anak Muda”.Abstrak: Pendidikan merupakan sub-sistem yang interelatif dengan sub-sub sistem lain. Pada jaman Orde Baru implementasi kebijakan pendidikan telah melahirkan mitos hingga melahirkan anak didik yang lebih suka pada hal-hal pragmatis dan instan. Pendidikan tidak lagi dihayati sebagai proses yang memanusiakan. Puisi adalah satu media penyampaian pesan dengan banyak perlambang, yang di dalamnya dapat ditemukan suatu potret situasi. Menggunakan pendekatan semiotik, tulisan ini mencoba membongkar mitos dan ideologi tentang pendidikan di Indonesia melalui puisi karya Rendra berjudul ”Sajak Anak Muda”.Â

Abstract: For modern society, television has played an important role in almost all aspects of life. Television was born due to the development of mass communications technology that gives the influences of human civilization. The presence of television in the living room has its own implications. Television that placed and was watched in the domestic sphere, in the house, is more than looking the television screen. Configuration viewing space has consequences for the viewing patterns of everyday family life. This paper examines spatial configuration and dynamics of the television media use in everyday family life. The television in a particular spatial configuration, in the house, determine differences viewing patterns.Abstrak: Bagi masyarakat modern, televisi telah memainkan peranan penting di hampir semua aspek kehidupan. Televisi lahir karena perkembangan teknologi komunikasi massa yang memberikan pengaruh dalam peradaban manusia. Keberadaan pesawat televisi dalam ruang keluarga memiliki implikasi tersendiri. Televisi yang ditempatkan dan ditonton dalam ruang domestik, di dalam rumah, bukanlah aktivitas menatapkan mata ke layar televisi semata-mata. Konfigurasi ruang menonton memiliki konsekuensi terhadap pola menonton yang berlangsung dalam kehidupan keluarga sehari-hari. Tulisan ini mengkaji konfigurasi ruang menonton televisi dan dinamika penggunaan media televisi dalam kehidupan keluarga sehari-hari. Dalam kaitan ini, televisi yang berada dalam konfigurasi ruang tertentu, di dalam rumah, menentukan keberbedaan pola menonton. Â

Abstract: Newspapers have to be objective in representing the news to the audience. This research wanted to measure the objectivity’s tendency of the news about H5N1 virus, which attacked Indonesia in year 2003. The news’ objectivities on International Herald Tribune from January 2005 until December 2006 were being measured with the Westerstahl’s Objectivity’s Principle and content analysis as the method. There are 2 dimensions in Westerstahl’s Objectivity’s Principle. First is factuality, which consists of truth and relevance, and the second one is impartiality which consists of balance and neutral presentation. Abstrak: Surat kabar harus obyektif dalam menyajikan berita kepada audiens. Riset ini ingin mengukur kecenderungan obyektivitas berita tentang virus H5N1 yang melanda Indonesia pada tahun 2003. Obyektivitas berita diukur berdasar prinsip-prinsip obyektivitas Westerstahl dan menggunakan metode analisis isi. Ada dua dimensi dalam prinsip-prinsip obyektivitas Westerstahl. Pertama adalah faktualitas yang terdiri dari kebenaran dan relevansi, dan yang kedua adalah imparsialitas yang terdiri dari keseimbangan dan penyajian yang netral.

Abstract: This literature study researched Adbusters, the anti-commercial organization, and described the organization’s activities and media usage, mainly in the period of 2007-2010, which critized the populer culture. Adbusters is an organization which performs “Culture Jamming”; a rebellious act reacting towards commercialism domination in many aspects including popular culture. Compared to other similar organizations, Adbusters has been executing more various activisms using several media which other organizations do not use. This study used the Adbusters’ official website and blogs as main data sources. The data of Adbusters’ activities and media usage were categorized and analyzed, thus the tendency of its development can be described. This study also analyzed Adbusters’ activity using Media Hegemony Theory and Political Economy Media Theory. The media has been dominated by a certain group that owns politic and economic power, so the information flow has been dominated by them. Media and its contents have been commercialized, thus capitalism and commercialism have been considered as a common system that should run the world. Adbusters has been trying to stop the domination and change the society’s way of thinking into a more critical way of thinking. Abstrak: Studi literatur ini meneliti tentang Adbusters, sebuah organisasi anti komersial, dengan mendeskripsikan aktivitas serta penggunaan media organisasi tersebut dari tahun 2007-2010 dalam mengkritisi budaya populer. Adbusters adalah organisasi yang melakukan Culture Jamming, aksi perlawanan terhadap dominasi komersialisme di segala aspek termasuk popular culture. Dibandingkan dengan organisasi lain yang serupa, aktivitas Adbusters lebih bervariasi dan menggunakan media-media yang tidak biasa digunakan organisasi lain. Penelitian ini menggunakan situs online resmi Adbusters sebagai sumber data utama. Data mengenai aktivitas dan penggunaan media Adbusters dikategorisasi dan dianalisis sehingga kecenderungan perkembangan organisasi ini dapat dideskripsikan. Penelitian ini juga menganalisis kegiatan Adbusters menggunakan Teori Hegemoni Media dan Teori Media Ekonomi Politik. Media telah didominasi oleh kelompok tertentu yang memiliki kekuasaan ekonomi serta politik, sehingga alur informasi juga didominasi kelompok tersebut. Media dan kontennya telah menjadi produk komersial, sehingga kapitalisme dan komersialisme itu sendiri dianggap sebagai sistem yang memang sudah seharusnya dijalankan di dunia. Adbusters berusaha menghentikan dominasi tersebut dan mengubah cara pikir masyarakat menjadi lebih kritis.

Abstract: This research is an descriptive qualitative study about the changes of TV commercial’s themes of Sony PlayStation console in USA at 1995-2010. As human beings, the product has its life cycle. The life cycle of products is very influential in the formation of advertising messages. The Sony PlayStation is one brand of video game console generation to the five released by Sony Computer Entertainment and the most popular in the history of the gaming industry. The life cycle of PlayStation consoles reaches its peak at the time of appearance of the PlayStation 2 console. During the life cycle of the last PlayStation has released several television commercials used to promote this console for the consumer. Abstrak: Riset ini merupakan studi deskriptif kualitatif tentang perubahan tema iklan televisi dari produk konsol Sony PlayStation di Amerika Serikat pada periode 1995-2010. Seperti manusia, produk juga memiliki siklus hidup. Siklus hidup produk sangat mempengaruhi pembeuatan pesan iklan. Sony PlayStation adalah salah satu merek generasi konsol video game yang dikeluarkan oleh Sony Computer Entertainment dan sangay populer dalam sejarah industri games. Siklus hidup produk konsol PlayStation mencapai puncaknya pada saat dimunculkannya konsol PlayStation 2. Selama periode siklus hidupnya , PlayStation mengeluarkan beberapa iklan televisi yang digunakan untuk mempromosikan konsol kepada para konsumen.

Abstract: This paper attempts to investigate how communications organization is conducted by Charoen Pokphand Company (a multinational poultry company) to stop the shifting of competitors’ employees amid the high tendency of the employees’ shifting to competitors’ company. This study uses explanatory case study as research method with single case design. The analysis is carried out from the perspectives of organizational culture and internal communications functions of the organization in maintaining the employees’ loyalty. An analysis of the employees’ shifting case id based on several notions that organizational culture is very influential on the process of communication within the organization (Ruppel and Harington 2000), how cultural management affects on the communication (Bordow and More in McKenna 2006), and the effects of cultural subsystems on the employees’ loyalty (Eskildsen and Nussler 2000). Literature studies and interviews are performed to obtain data on several cases of employees’ shifting which have happened at Charoen Pokphand Company. The informant is an employee who has worked at Charoen Pokphand Company for eleven years and is often received offers to move to other competitors’ company. Offers which give better position and salary turn out to be unappealing when compared to the organizational culture and communication processes which provide work comfort. Abstrak: Makalah ini bertujuan untuk mengetahui lebih jauh tentang bagaimana komunikasi organisasi yang dilakukan PT. Charoen Pokphand Indonesia (sebuah perusahaan pakan ternak multinasional) dalam upayanya mencegah migrasi karyawan kompetitor ditengah tingginya mobilitas migrasi karyawan ke perusahaan kompetitor. Metode studi kasus eksplanatori digunakan sebagai metode penelitian dan menggunakan desain studi kasus tunggal. Tulisan ini dibahas dari perspektif budaya organisasi dan fungsi komunikasi internal organisasi dalam memelihara loyalitas karyawan. Pembahasan terhadap kasus migrasi karyawan ini dilakukan dengan mendasarkan pada beberapa pendapat bahwa budaya organisasi sangat berpengaruh terhadap proses komunikasi dalam organisasi (Ruppel and Harrington 2000), bagaimana manajemen budaya berpengaruh pada komunikasi (Bordow and More in McKenna 2006) dan efek subsistem budaya terhadap loyalitas karyawan (Eskildsen and Nussler 2000). Studi literature dan dan wawancara digunakan untuk memperoleh data tentang beberapa kasus migrasi karyawan yang pernah terjadi di PT. Charoen Pokphand Indonesia. Informan adalah seorang karyawan PT. Charoen Pokphand Indonesia yang sudah bekerja selama 11 tahun dan sering mendapatkan tawaran untuk berpindah dari perusahaan PT. Charoen Pokphand Indonesia ke perusahaan kompetitor. Penawaran yang lebih memberikan posisi serta gaji yang lebih baik ternyata bukan tawaran yang menarik bila dibandingkan budaya organisasi dan proses komunikasi yang memberikan kenyamanan kerja.

Abstract: Women and sexual attraction is to be one weapon in the arsenal of the ads. In the version of AXE advertisement “Turun Harga”, the author indicates the presence of the commodification of women. This paper discusses how the signs set in them to communicate with the target and how the structure of the message that commodificate women. The method of analysis used in this paper is semiotics Greimasian combined with Marxian feminist perspective. Abstrak: Perempuan dan daya tarik seksual merupakan senjata dalam iklan. Dalam iklan Axe versi “Turub Harga”, peneliti mendapatkan sajian komodifikasi perempuan. Artikel ini mendiskusikan bagaimana tanda-tanda dirangkai untuk erkomunikasi dengan target dan bagaimana struktur pesan yang mengkomodifikasi perempuan. Metode analisis yang digunakan dalam penelitian ini adalah Semiotika Greimasian yang dikombinasikan dengan perspektif Feminis Marxisme.

Abstract: Political campaign in Indonesia is usually expensive, and need lots of money to carry out. In contrary, refers to Kelik Sumrahadi’s, the Head of the Regent (Bupati), political campaign in Mayor Election in Purworejo 2005 is an exception. There’s only a small fund together with a strong support from grassroots have been proving about the power of opinion leader. Many grassroots giving empathic support with fund raising. Not only fund, they provide themselves to be a mediator or an opinion leader.Abstrak: Kampanye politik di Indonesia biasanya mahal dan membutuhkan banyak uang untuk penyelenggaraannya. Pengecualian terjadi pada kampanye Kelik Sumrahadi, dalam kampanye politik dalam Pemilihan Kepala Daerah di Purworejo tahun 2005. Hanya ada sedikit dana, didukung oleh kelompok akar rumput yang kuat untuk memunculkan kekuatan pemimpin pendapat. Banyak kelompok akar rumput yang berempati mendukung dengan memberikan dana. Tidak hanya dana,mereka juga juga menyediakan dirinya sebagai mediator atau pemimpin pendapat.

Abstract: The transparency of public information is one of important elements to embody good governance. The commission for transparency and participation (KTP) at Lebak, Banten Provincial government, has empowered people to create transparency of public information. This qualitative research with case studies reveals the community empowerment model made by KTP. The result shows a model of people empowerment characterised by structural approach and cultural approach. The structural approach is embodied in the formation of Citizens Information Centre (PIW), whilts the cultural approach is represented in the arrangement of a Coffee Morning programme, a public consultation and socialization regarding the transparency of public information as citizen’s rights.Abstrak: Transparansi informasi publik merupakan elemen penting untuk mewujudkan good governance. Komisi Transparansi dan Partisipasi (KTP) di Kabupaten Lebak Provinsi Banten telah memberdayakan masyarakatnya guna menciptakan transparansi informasi publik. Penelitian kualitatif dengan studi kasus ini mengungkap model pemberdayaan masyarakat yang dilakukan oleh KTP. Hasil penelitian memperlihatkan model pemberdayaan masyarakat menggunakan pendekatan struktural dan pendekatan kultural. Pendekatan struktural dilakukan dengan membentuk Pusat Informasi Warga (PIW) di seluruh Kecamatan. Sedangkan pendekatan kultural ditempuh dengan menggelar coffee morning serta mengadakan konsultasi publik dan sosialisasi terkait transparansi informasi publik yang menjadi hakwarga negara.

Abstract: Uses and gratification theory is employed particularly as the teoritical frame of the research to examine the extent to which ten national television stations compete to satisfy Indonesian audiences. In particular, two main concepts of that theory namely audiences “gratification sought and gratifications obtained, are broken down and counted based on superiority direction and superiority magnitude. In general, the findings show that those televisions have satisfied their audiences, although in terms of gratifications to dispersal motives, they haven’t satisfied as much as it was expected. Significant competition occurs between TRANSTV and TRANS7, RCTI and SCTV, and TVONE and METROTV. TVONE become the most satisfiyng television station.Abstrak: Teori Uses & Gratification menjadi dasar penelitian ini untuk mengukur bagaimana kompetisi yang terjadi di antara sepuluh stasiun televisi yang bersiaran secara nasional di Indonesia. Aplikasi dari teori tersebut dimunculkan dalam konsep kepuasan yang diharapkan dan kepuasan yang diperoleh ketika menonton acara televisi dan didasarkan pada penghitungan superiority direction dan superiority magnitude. Sepuluh stasiun televisi yang diteliti telah dapat memuaskan audiensnya, meskipun untuk kepuasan atas motif pengalihan masih belum dapat melampaui kepuasan yang diharapkan. Kompetisi yang signifikan terjadi antara TRANSTV dengan TRANS7, RCTI dengan SCTV serta TVONE dengan METROTV. TVONE menjadi stasiun televisi yang menduduki peringkat pertama dalam memberikan kepuasan tertinggi kepada audiens.

Abstract: Politics, for young people, is mostly uninteresting. But the large amount of television news coverage on corruption cases could be used to study the literacy of youth about good governance. This research is using mix-method and examining 89 respondents and 12 informants in Kelurahan Panembahan and Gowongan Yogyakarta which are differentiated by socio-economic characteristics. Cross-tabulation and coding model are used for analysis. According to young people the government has bad performance due to various corruption cases that affect the governance embodiment. The uses of numerous medium to obtain information could help the youth to have high literacy about good governance.Abstrak: Bagi kaum muda umumnya, politik adalah membosankann, namun maraknya pemberitaan kasus korupsi di televisi perlu digunakan untuk menjajagi literasi kaum muda tentang good governance. Penelitian ini menggunakan mixmethod terhadap 89 responden dan 12 informan di Kelurahan Panembahan dan Gowongan Yogyakarta yang terbedakan oleh latar sosio-ekonomi. Analisis menggunakan tabulasi silang dan tiga model coding: open, axial, selective. Hasil penelitian menunjukkan umumnya kaum muda menilai buruk kinerja pemerintah karena berbagai kasus korupsi, yang diyakini mempengaruhi perwujudan tata kelola pemerintahan. Penggunaan berbagai media untuk memperoleh informasi memperlihatkan bahwa tingkat literasi kaum muda dalam pemahaman tentang good governance sudah cenderung tinggi.

Abstract: Business newspaper has eliciting competition over source life of supporting media industry, i.e. capital, types of content and types of audience. This research explains the newspaper’s competition based on advertiser satisfaction as a benchmark of media effectiveness. Adopting the theory of uses & gratification and using variables of gratification sought and gratification obtained, these studies examine 5 local newspapers in Yogyakarta. The instrument of competitive strategy is using for further analysis, consisting of superiority direction and superiority magnitude measurements. The results showed that advertising agencies haven’t felt the satisfaction of the services provided by the local newspaper. Key words: competition, gratification sought, gratification obtained, superiority direction, superiority magnitude .Abstrak: Bisnis surat kabar telah memunculkan kompetisi yang memperebutkan sumber penunjang hidup industri media, yakni modal, isi media, dan jenis audiens. Penelitian ini menjelaskan kompetisi tersebut berdasarkan kepuasan pengiklan sebagai tolok ukur efektivitas media. Mengadopsi teori uses & gratification dengan menggunakan variabel gratification sought dan gratification obtained, penelitian ini menguji lima surat kabar lokal di Yogyakara. Selanjutnya dianalisis dengan menggunakan instrumen competitive superiority, terdiri dari superiority direction dan superiority magnitude. Hasil penelitian menunjukkan bahwa biro iklan belum merasakan kepuasan dari layanan yang diberikan oleh jasa surat kabar lokal.

Abstract: Studi kasus di industri pertambangan Indonesia dipilih sebagai jendela untuk memahami fungsi public relations (PR) di era paska Suharto. Partisipan memandang era reformasi yang memungkinkan kebebasan berpendapat dan sistem desentralisasi sebagai pemicu untuk menyusun strategi public relations (PR) yang baru dalam menjalin hubungan dengan publik. Personal relationship model of PR ditemukan sebagai model PR yang dominan di industri pertambangan Indonesia. Model ini dipilih sebagai strategi untuk membangun hubungan baik dengan orangorang kunci di komunitas yang dipahami sebagai masyarakat kolektif. Temuan ini mendukung proposisi yang menyatakan adanya pengaruh budaya setempat dan nilai-nilai lokal terhadap paktekPR.

Abstract: Daerah pedesaan secara global memperlihatkan adanya keragaman dalam jumlah penduduk, struktur sosial, lokasi dan tujuan. Namun secara umum desa dilihat sebagai daerah miskin yang terkendala pelayanan bagi masyarakat (publik dan swasta). Setiap organisasi yang membantu pengembangan masyarakat desa menghadapi tantangan seperti cara pikir masyarakat, kepemilikan tanah, birokrasi pemerintahan lokal, pendidikan yang rendah dan sebagainya. Tulisan ini mengkaji arti penting proses interpretasi bagi suatu organisasi dalam mendefinisikan makna masyarakat bagi mereka dan peran penting penyesuaian bersama antara organisasi dan masyarakat dalam rangka mengelola pembangunan desa. Tulisan ini akan memaparkan konsep pembangunan desa yang dikembangkan melalui proyek ESSV (Energy Self Sufficient Village) di Indonesia.

Abstract : Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

Abstract: To observe the dinamics of the press in Indonesia is very interesting as the development of national press can not be apart of socio-politics situation in this country. Even it can be told that the “live or dead” of national press depends on how the ruler treat it. Historical facts inform us that media censorship has become a snate for press development time by time. In this connection, media censorship has become primary weapon to limit the press freedom in media politics applied by the ruler. It because media has a very important role in contemporary political arts. Press freedom is now a thing that journalists struggle to be happen. At the other hand, the ruler needs press to legitimate its power. This articles aim to analyze how media censorship had chained the press freedom in view of media politics. In this case, the ruler applies the press policy toward the press institution to secure its position and power.

Abstract: Women’s participation in politics is very low particularly because of the situation in which women are marginalized both in terms of voters and candidates. In this sense, voter education based on gender perspective is one of the significance ways to increase women’s political awareness. Pocket comic is seen as a media that can be used to achieve such awareness. This study examines the effectiveness of comic as an aid used in voter education in order to increase political participation of women as evaluators. This study found that pocket comic could be well understood by married women who received information from the media. Those women had also been trained by the Government and the PKK in the elections training through which they were stimulated to have gender awareness and then internalize it in their life.

Abstract: Dayak Jangkang is one of the Dayak’s sub-ethnics that inhabits the Jangkang district, Sanggau regency, West Kalimantan and directly borders with Sarawak, Malaysia. Jangkang Dayak population reaches 45,000. Dayak Jangkang nowadays still maintains and continue the tradition of the ancestors, as reflected in the structure of society, social relations, customs, and culture. Therefore it still maintains and continues the tradition of the Dayak Jangkang’s ancestors in their way of life. Many people, especially those outside Dayak, lack of understanding of their own culture. Therefore, the social conflicts caused by social relations between Dayak Jangkang and migrants (outsiders) are due to the insufficient understanding of the meaning of the symbols.

Abstract : Interest in corporate culture rapidly grew among organization and management researchers and practitioners in Indonesia since 1990. They were impressed by the concept of strong corporate culture which according to research reports was closely related to high corporate performance. In fact, they were so excited by the fact that strong corporate culture could be a competitive advantage in the era of global competion. This article describes that building a strong corporate culture needs a consistent socialization for values internalization and effective behavioral practice. In addition, socialization is a continuing learning process beyond initiation programs for new employees which involves reward system consistency as well as a powerful idden hierarchy known as the company’s cultural network.