| ID ↑ | ID URL | Judul | Penulis | Deskripsi / Abstrak | Subjek / Kata Kunci | Tanggal | Link Identifier |
|---|---|---|---|---|---|---|---|
| 241 | #49 | Using Picture Series to Inspire Reading Comprehension for the Second Semester Students of English Department of IAIN Tulungagung | Nurhayati, Dwi Astuti Wahyu |
The problem highlighted in this research is the low reading comprehension of the second semester students of English Department in State College of Islamic Studies Tulungagung that is caused by (a) the uninteresting activities in reading class; (b) the students' difficulties in understanding and retelling the ideas of the text; (c) the students' low motivation in reading habit. The theoretical review includes the nature of reading, picture series, inspiring reading, and the nature of motivation. The procedure of the research consists of identifying the problem, planning the action, implementing the action, observing the action, and reflecting the result of the research. In this research, the researcher acts as the lecturer who conducts the action research in the classroom and she is helped by her collegues. In collecting the data, the researcher uses observational technique supported with tests. In analysing the data, it was used t-test non independent, the researcher uses the observation, questionaire, interview, students ‘work supported with the video recording and photograph,then also compares the result of the students' pre-test and post-test to answer the research questions. There is significant improvement in the result of pre-test and post-test of cycle 1 and 2. In cycle 1, t0 (6.89766) is higher than tt (1.73) and in cycle 2, t0 (10.8622) is also higher than tt (1.73). From these two results, therefore, h0 is rejected and the alternative hypothesis (ha) is accepted. By retelling the ideas and summarizing the text using interesting media especially picture series can increase the students' motivation in reading class especially to improve their reading comprehension.
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2014-12-01 | oai:ojs2.journal.uinsi.ac.id:article/14 buka_link ↗ Highlight_link 10.21093/di.v14i2.14 | |
| 242 | #49 | Implementasi Pendidikan Karakter dalam Pembelajaran | Julaiha, Siti |
The education institutions become a central place to create a young better generation than the privous ones through character education. The character education is a process of creating the students become an intactly good-characterized human in the dimension of mind, way of thinking, physically healthy, and hearted human. The character education is carving the students’ ahlaq through a process of knowing the good, loving the good, and acting the good. That process involves the coqnitive, emotional, and physical aspects, so the noble ahlaq can be carved become the habit of the mind, heart, and hands. The character education is directed to create a tough, competitive, noble hearted, moraly, tolerant, helpful, patriotic, and dinamic person who has the orientation of science and knowledge based on the belief and piety of Allah SWT. A teacher implements the character education in the teaching and learning process by making the students formulate the questions actively, find the sources of learning, collect the information, work with the information, reconstruct the fact, and present the result of reconstruction. The character education learning should be done by the teachers from the planning, implementaion, and evaluation.
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2014-12-01 | oai:ojs2.journal.uinsi.ac.id:article/15 buka_link ↗ Highlight_link 10.21093/di.v14i2.15 | |
| 243 | #49 | Investigating the Problems of English Speaking of the Students of Islamic Boarding School Program at STAIN Samarinda | Hadijah, Sitti |
This study investigated the students’ ability, the problems and their reasons why they faced problems on English speaking. The triangulation of mixed methods was used in this study. The quantitative data gathered from the speaking test result by involving 130 students of Islamic Boarding School Program and the qualitative data gathered from the questionnaire and interview results from the selected students who meet the criteria. The findings showed that the students’ ability was categorized low (62.93); the students have problems on grammar (42.20%), pronunciation (36.60%), vocabulary (35.20%), fluency (36%) and comprehension (34.40%); the students’ reason in facing the problems on English speaking English were not only having limited knowledge on the components of speaking skills including pronunciation, grammar, vocabulary, fluency and comprehension but also they have own personal reasons, such as shy to perform speaking, lack of self confidence, lack of speaking practice, limited time given for preparation on English speaking test, the difficulties at using and understanding the speaking material found in the English textbook, the environment (dormitory) did not support them to acquire and use English as a medium daily interaction and they preferred to study the Islamic knowledge and Arabic than English. This study indicated that the students’ ability should be increased by giving motivation and taught them with the suitable and interested English speaking materials.
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2014-12-01 | oai:ojs2.journal.uinsi.ac.id:article/16 buka_link ↗ Highlight_link 10.21093/di.v14i2.16 | |
| 244 | #49 | The Use of Improvisations Technique to Improve the Speaking Ability of EFL Students | Fauzan, Umar |
The objective of the study was to implement the improvisations technique to improve the student’s speaking ability. In conducting the research, there were two components expected to be improved, they were improving the students’ speaking score and increasing the quality of classroom atmosphere of teaching speaking. This study employed the collaborative classroom action research and it was done in two cycles. Each cycle consisted of four stages: (1) planning, (2) action, (3) observation, and (4) reflection. There were five meetings in each cycle; four meetings for the implementation of improvisations in the teaching of speaking and one meeting for conducting speaking test. The instruments used to collect the data were: (1) observation checklist, (2) field-note, (3) a score sheet, and (4) a questionnaire. The result of the research showed that the criteria of success had been reached. There were two aspects determined as the success criteria of the implementation of improvisations in the teaching of speaking; score improvement and classroom atmosphere. The result of speaking test presented that the students had made some progress, the average scores raised from 2.72 in the pre-test, 3.09 in cycle 1 and 3.76 in cycle 2. These scores indicated an increasing ability from being ‘fair’ to being ‘good’. The classroom atmosphere were also increasing positively; the students were actively involved in the teaching and learning process, indicated by 64% participated in cycle 1 and 73.79% participated in cycle 2. The students were also highly motivated in joining the teaching learning process. They cooperated, asked, responded, and expressed spontaneously.
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2014-12-01 | oai:ojs2.journal.uinsi.ac.id:article/17 buka_link ↗ Highlight_link 10.21093/di.v14i2.17 | |
| 245 | #49 | Pemikiran Mahmud Yunus dalam Pembaruan Pendidikan Islam di Indonesia | Hamzah, Syeh Hawib |
Mahmud Yunus is one of the pinoers of the Islamic education in Indonesia. Some of his huge important thoughts are: accommodating the Islamics lesson as an obligatory lesson in the schools, establishing the state SGHA, establishing the PGA, provoking the equality of the certificate of madrasah graduation, and pioneering the decree of Islamic Higher Education. The thoughts of Mahmud Yunus was influenced by his hometown local wisdom, his visits to middle-east nations, and the time when he was in the religious department.
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2014-06-01 | oai:ojs2.journal.uinsi.ac.id:article/18 buka_link ↗ Highlight_link 10.21093/di.v14i1.18 | |
| 246 | #49 | Pendidikan Seumur Hidup dan Implikasinya | Jannah, Fathul |
Long life education is a process of continuous education lasts indefinitely and the place. that starts from birth to the end of life. That is that occurred in the family, at school, at work and in public life. Long life educational purposes is to develop the potential of the human personality in accordance with the nature and essence, develop awarnes that the growth anddevelopment of the human personality is vibrant and dynamic, expands and increases hope and human life. The implications long life education programs can be grouped into several categories: functional literacy education, vocational education, professional education, education in the direction of change and development and civic education and politicalmaturity.
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2013-06-15 | oai:ojs2.journal.uinsi.ac.id:article/19 buka_link ↗ Highlight_link 10.21093/di.v13i1.19 | |
| 247 | #49 | Konsep Pembelajaran Kontekstual di Sekolah | Kadir, Abdul |
Contextual learning is one alternative that can reduce verbal learning and theoretical. In addition, this study may provide reinforcement for comprehensive understanding of the meaning or intent of linking science students are learning with hands-on experience in real life. Through contextual learning model, the learning experience is not only the case and held when someone students are in class, but it is much more important than that is how to bring the learning experience out of the classroom, which is when he is required to respond to and solve real problems faced day-to- day. Contextual learning is ideally relate to real-world problems to the theory that will be studied or presented to the students, and students are actively to solve the problem according what he gained through experience and connected with the theory that he learned at school by his teacher. Motivation to learn directly derived from the will or ideals or even certain goals that have been owned by the students in advance, so that only the teacher directs and assists in its capacity as facilitator of learning. Students become more active because he is learning, he is experiencing, and in the end he will apply its knowledge in life.
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2013-06-01 | oai:ojs2.journal.uinsi.ac.id:article/20 buka_link ↗ Highlight_link 10.21093/di.v13i1.20 | |
| 248 | #49 | Tata Tertib Busana Kampus: Edukasi, Etika dan Komunikasi | Hayati, Afita Nur |
Education as consciuos process have prime goals, help youngers be smart and help them have morality. Therefore, they must study about ethics, a science that learn about bad and good manner as long as people’s knows through communications, a fundamental instrument to sharing meaning in order to have similarity namely religious culture.
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2013-06-01 | oai:ojs2.journal.uinsi.ac.id:article/21 buka_link ↗ Highlight_link 10.21093/di.v13i1.21 | |
| 249 | #2 | Pengaruh Internal Branding dan Brand Commitment terhadap Organizational Citizenship Behavior (OCB) (Studi pada Dosen Universitas Negeri Surabaya) |
Soepardjo, Tanisa Arsya Wijayanti, Dewi Tri Surjanti, Jun |
Organizational citizenship behavior is valued as work-related behavior that is not related to the formal organizational reward system, and, in aggregate, encourages the effective functioning of the organization. This is shown from some data obtained that the teaching staff or lecturers of Universitas Negeri Surabaya (Unesa) from the existing basic tasks and functions, which consists of research and social services, are considered not enough to be done only during working hours. Therefore this study sees that OCB is conducted by a Unesa's lecturers. This study aims to determine the effect of Internal Branding and Brand Commitment on Organizational Citizenship Behavior for teaching staff. This research uses a quantitative approach, using the questionnaire method by determining accidental sampling. The formulation of the technique used in this study is multiple linear regression analysis. Through multiple linear regression analysis techniques, the findings in this study answer the research hypothesis between ain, (1) the influence of Internal Branding on Organizational Citizenship Behavior of teaching staff at Unesa has a positive impact, the coefficient results showed 0.183 (0.000 <0.05), then the first hypothesis test accepted, (2) Effect of Brand Commitment on Organizational Citizenship Behavior has a positive effect, with a coefficient result of 0.44 (0,000 <0.05) then the results of the second hypothesis test are accepted, (3) Effect of Internal Branding and Brand Commitment on Organization Citizenship Behavior is stated Significantly, the F-count results show 136,299 (0,000 <0.5) then the results of the third hypothesis test are accepted.
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brand commitment internal branding organization citizenship behavior. | 2020-04-15 | oai:journal.unesa.ac.id:article/7377 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p648-657 |
| 250 | #2 | Pengaruh Kualitas SIMRS dan Lingkungan Kerja Non Fisik terhadap Kinerja Pegawai dan Person-Organization Fit (Studi Kasus pada Rumah Sakit Islam Jemursari Surabaya) |
Muntari, Muntari Djawoto, Djawoto Suwitho, Suwitho Oetomo, Hening Widi |
Employee performance is an important aspect of overall company performance. Hospitals as a complex organization require effective and efficient employee performance in providing services to the community. This study aims to analyze the effect of SIMRS quality and non-physical work environment on person-organization fit and employee performance at RSI Jemursari Surabaya. The sample of this study was permanent employees who were SIMRS users at Jemursari Hospital as many as 85 respondents. The data collection tool uses a questionnaire with a Likert scale modification and uses the Partial Least Square (PLS) analysis method that is run with SmartPLS 3.0 software to analyze the data. The results showed that the quality of SIMRS had a positive and significant effect on person-organization fit, non-physical work environment had a positive and significant effect on person-organization fit, the quality of SIMRS had a positive effect on employee performance but not significantly, non-physical work environment had a positive influence on performance employees but not significant, and person-organization fit has a positive and significant effect on employee performance.
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employee performance non-physical work environment person-organization fit SIMRS quality Kinerja Pegawai dan Person Organization Fit | 2020-04-15 | oai:journal.unesa.ac.id:article/7403 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p658-674 |
| 251 | #2 | Hubungan antara Intrinsic Religiousness, Attitude toward Digital Piracy, dan Intention to Commit Digital Piracy | Irawan, Ari |
This study aims to (1) find out the effect of Intrinsic Religiousness on Attitude toward Digital Piracy (2) find out the effect of Intrinsic Religiousness on Intention to Commit Digital Piracy (3) find out the effect of Attitude toward Digital Piracy on Intention to Commit Digital PiracyThe type of research used is associative with a quantitative approach. The population in this study were 2013-2018 students of Universitas Brawijaya who using Microsoft Office and worship in mosques on the main campus of Universitas Brawijaya. The sample used in this study was 115 respondents taken by using purposive sampling and data collection methods using questionnaires. Data analysis used is descriptive statistical analysis and path analysis (path analysis). The data in this study were processed using SPSS. The results of this research show that Intrinsic Religiousness (x) has a significant on Attitude toward Digital Piracy (z) and Intention to Commit Digital Piracy (y), moreover Attitude toward Digital Piracy (z) have a significant effect on Intention to Commit Digital Piracy (y).
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digital piracy quantitative analysis social marketing | 2020-05-05 | oai:journal.unesa.ac.id:article/7584 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p675-683 |
| 252 | #2 | Analisa Studi Kelayakan Bisnis Gula Alternatif Stevia di PT. Mitra Kerinci | Zulhamdi, Zulhamdi |
The analysis of Stevia feasibility study at PT. Mitra Kerinci as the alternative product of sugar business aims to analyze and study the level of Stevias feasibility as alternative product of sugar business as well as what marketing strategies will be used to develop Stevia as sugar business alternative. The analysis of this feasibility study was assessed using feasibility study aspects as follows; market and marketing aspect, production and technology aspect, management and human resource aspect, legal aspect, social and environment aspect, and also financial and economic aspect. From the calculation of the five methods it can be shown that the plan to develop Stevia as sugar business alternative at PT. Mitra Kerinci is acceptable and feasible to run. The strategy that can be applied is by supporting the policies of aggressive growth. The marketing pattern that can be developed must be a vigorous promotion and must be able to influence consumers to replace sugar into Stevia sugar
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feasibility study stevia alternative sugar. | 2020-05-10 | oai:journal.unesa.ac.id:article/7649 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p700-716 |
| 253 | #2 | Pengaruh Kompetensi dan Budaya Kerja terhadap Person Job Fit dan Kinerja Karyawan pada PT. Andromedia |
Lutfiyah, Lutfiyah Oetomo, Hening Widi Suhermin, Suhermin |
PT Andromedia is a private company engaged in IT Development located at Jalan Gayung Kebonsari Perum Graha Indah F21-22 Surabaya. This study aims to analyze the influence of competence and work culture on person-job fit and employee performance at PT Andromedia. The population in this study amounted to 68 employees and the sampling technique used was saturated sampling meaning that the entire population would be sampled. The tool for analyzing data in this study uses the Partial Least Square (PLS) analysis method that is run with SmartPLS 3.0 software. The test results have 5 hypotheses, among others, first, competence has no significant effect on a person-job fit. Second, work culture has a significant influence on a person-job fit. Third, competence has a non-significant effect on employee performance. Fourth, work culture has a significant effect on employee performance. Fifth, the person-job fit has a significant influence on employee performance.
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competence employee performance person job fit work culture | 2020-05-09 | oai:journal.unesa.ac.id:article/7767 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p684-699 |
| 254 | #2 | Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan |
Safitri, Indri Ramdan, Asep M. Sunarya, Erry |
The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.
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destination image tourism product visiting decision Manajemen Pemasaran | 2020-06-21 | oai:journal.unesa.ac.id:article/7864 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p734-741 |
| 255 | #2 | Pengembangan Sumber Daya Manusia (SDM) terhadap Tingkat Etos Kerja Karyawan pada Hotel Santika Sukabumi |
Yosepa, Hendita Samsudin, Acep Ramdan, Asep Muhamad |
Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk-based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles proxied by NPL and LDR, good corporate governance proxied by the size of the board directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population was all non-foreign exchange banks, amounting to 30. The sample was determined using purposive sampling, find 20 non-foreign exchange with data analysis techniques using logistic regression. Research data using SPSS 25. The results of the study found the influence of LDR, size of the board directors, NIM, and CAR. LDR ratio has a significant negative effect, board size has a significant positive effect, NIM has a significant negative effect, and CAR has a significant negative effect on financial distress. This because the fourth variable had an important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk-based bank ratings can be a parameter of bank health.
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Human Resource Development Work Ethic | 2020-06-21 | oai:journal.unesa.ac.id:article/7950 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p742-747 |
| 256 | #2 | City Branding Shining Batu dan E-WOM serta Pengaruhnya terhadap Niat Berkunjung Wisatawan (Studi pada Wisatawan di Kota Batu) |
Aleonita, Shelea Andjarwati, Anik Lestari |
The purpose of this paper was to study the relationships among city branding, e-WOM (electronic word of mouth), and tourists intention for visiting. The study focused on the tourists who would visit Batu City as the sample by using a nonprobability sampling technique. Questionnaires were distributed to 200 participants by google forms. Data analysis techniques were Multiple Linear Regression with validity and reliability test, classic assumption, and hypothesis test (t-test). The results indicated that city branding is positively influenced by the tourists intention for visiting, but e-WOM is negatively influenced by the tourists intention for visiting. The implications in this study can be used as input for the Batu City Government in developing the city branding œShining Batu to increase tourists intention for visiting.
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City Branding E-WOM Shining Batu Tourist Intention | 2020-06-21 | oai:journal.unesa.ac.id:article/8398 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p748-755 |
| 257 | #2 | Analisis Perbandingan Kinerja Keuangan Perusahaan Akuisitor Sebelum dan Sesudah Merger & Akuisisi (M&A) Tahun 2015 | Nisak, Unun Khoirun |
The purpose of this study is to analyze differences in the financial performance of acquisitor companies before and after mergers & acquisitions (M&A) in 2015. Financial performance measurement tools are Current Ratio (CR), Debt to Equity Ratio (DER), Return on Equity (ROE), Total Assets Turnover (TATO), and Market Value Added (MVA). The observation period is for 3 years before and after mergers & acquisitions. The sampling technique that is purposive sampling was obtained by 4 companies of acquisitor. Data analysis techniques used Wilcoxon signed-rank t-test and paired sample t-test. The results of this study are that there is no difference in CR and DER but there are differences in ROE, TATO, MVA in the acquisition company 3 years before and after M&A. The overall results are concluded that the financial performance of the acquisition companies after M&A decreased so that the synergy expected by the company was not achieved.
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acquisition financial performance merger | 2020-06-23 | oai:journal.unesa.ac.id:article/8409 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p756-767 |
| 258 | #2 | Pengaruh Pemberdayaan Karyawan, Kerja Tim, dan Pelatihan terhadap Kepuasan Kerja | Resnadita, Novia |
This study aims to determine and explain the effects of employee empowerment, teamwork and training on job satisfaction at Human Resource Management and Marketing & Customer Services of PDAM Surya Sembada Kota Surabaya with a sample size of 60 respondents to employees at Human Resource Management and Marketing & Customer Services of PDAM Surya Sembada Kota Surabaya. The statistical analysis used in this study was SPSS. The results of this study indicate that employee empowerment does not affect job satisfaction, teamwork does not affect job satisfaction and training has a significant positive effect on job satisfaction.
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employee empowerment job satisfaction teamwork training. | 2020-06-27 | oai:journal.unesa.ac.id:article/8452 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p813-817 |
| 259 | #2 | Pengaruh Risk Based Bank Rating Terhadap Financial Distress Dengan Bankometer Model Pada Busn Non Devisa | Pengaruh Risk Based Bank Rating terhadap Financial Distress dengan Bankometer Model Pada Busn Non Devisa |
Pristianti, Rista Musdholifah, Musdholifah |
Banks need to conduct evaluation activities to find out the current situation of the bank so that the health of the bank is not disturbed. Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles that are proxied by NPL and LDR, good corporate governance which is proxied by the size of the board of directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population used in this study were all non-foreign exchange bank, amounting to 30. The sample was determined using purposive sampling so that 20 non-foreign exchange bank were found with data analysis techniques using logistic regression. Research data search using SPSS 25. The results of the study found the influence of LDR, the size of the board of directors, NIM, and CAR. LDR ratio has a significant negatif effect, board size has a significant positive effect, NIM has a significant negatif effect, and CAR has a significant negatif effect on financial distress. This because that fourth variable had important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk based bank rating can be a parameter of bank health. | Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk-based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles proxied by NPL and LDR, good corporate governance proxied by the size of the board directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population was all non-foreign exchange banks, amounting to 30. The sample was determined using purposive sampling, find 20 non-foreign exchange with data analysis techniques using logistic regression. Research data using SPSS 25. The results of the study found the influence of LDR, size of the board directors, NIM, and CAR. LDR ratio has a significant negative effect, board size has a significant positive effect, NIM has a significant negative effect, and CAR has a significant negative effect on financial distress. This because the fourth variable had an important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk-based bank ratings can be a parameter of bank health.
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Financial Distress Risk Based Bank Rating Bankometer Model Non-Foreign Exchange Bank. bankometer model ... | 2020-06-16 | oai:journal.unesa.ac.id:article/8469 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p717-733 |
| 260 | #2 | Pengaruh Price Discount terhadap Loyalitas Konsumen pada Pengguna Online Marketplace |
Aryatiningrum, Salsabila Wulandari Insyirah, Athiyyah Isna |
College students are the generation that lives side by side with current communication technology. To conduct activities such as shopping, many college students also use the online marketplace for reasons that are more practical and do not take up time and effort. This is the reason why college students are the target for consumers who are often targeted for marketing products to sell well. How to get loyal customers is often done by giving price discounts for their product. The purpose of this study is to conduct an analysis of customer loyalty in the online marketplace who affected by price discounts in their product. This research is quantitative research. The sample used consisted of 60 people who decisions in 2018 and 2019 psychology students in Surabaya State University. This sample is taken by purposive sampling method. Data are collected by using a questionnaire with a Likert scale as a measurement and will be analyzed with a simple linear regression technique that helps by the SPSS program. The results of this study are, there is a significant positive influence on price discounts and consumer loyalty in online marketplace users.
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consumer loyalty online marketplace price discount. | 2020-07-11 | oai:journal.unesa.ac.id:article/8495 buka_link ↗ Highlight_link 10.26740/jim.v8n3.p946-953 |