The purpose of this research is to find out the influence of foreign culture, self-concept and product knowledge on purchasing decisions.Based on the results of statistical tests, the regression equation shows the T-table values ​​obtained for variables in Foreign Culture, Self Concepts, Product Knowledge together affect Starbucks purchasing decisions, this can be shown by the f-value of 7.563 which is greater compared to f-table 2.70 and supported by a significance value of 0.000 which is smaller than 0.05, where the variables of Foreign Culture, Self-Concept, and Product Knowledge together have a significant effect on purchasing decisions, Hypothesis 4 is accepted.

This study aims to determine the effect of the company's financial performance on the company's stock performance. Based on the results of research, discussion and analysis conducted, it is known that overall company performance is affected by major problems namely due to slowing global economic conditions, oversupply of Chinese tires, weakening of the world currency against the USD and falling commodity prices of rubber being a factor decrease in sales volume and affect the amount of net profit generated by the company. Inefficiency in suppressing cost of goods sold and operating expenses also causes the erosion of operating profits generated by the company. So that it affects the financial performance and overall stock performance which also impacts the decline in the value of the company.

The research includes the type of survey research whose information is collected through questionnaires from respondents. The population of the study is the consumers who make purchasing decisions on beauty products Wardah. The sample of research is 100 respondents. Data collection techniques using questionnaires tested the validity and reliability. Data analysis techniques used to answer the hypothesis of research is multiple linear regression. The result of this research shows that Brand Awareness has negative and insignificant effect on Wardah Beauty Decision, Brand Characteristic has a positive and significant influence on Purchasing Decision of Wardah beauty product, Emotional Branding has a positive and significant influence on Purchasing Decision of Wardah, Brand Awareness, Brand Characteristic, and Emotional Branding together have a positive and significant influence on Purchase Decision Wardah beauty products On STIE Kesatuan Bogor Students.

PT Multistrada Arah Sarana, is one of the companies from Indonesia whose products have met the needs of both domestic and overseas. However, in the past 5 years, the company which is often abbreviated as MASA has experienced a decline in sales which has an impact on Indonesia's economic condition. This study is intended to look at what factors cause a decline of the MASA company by looking at the data within a period of 5 years.             Based on the Z-score analysis for the years 2012-2016 obtained a result of 1.80, meaning that it is predicted that MASA has the risk of bankruptcy for some future periods.

Based on the research, it is concluded that there is one factor that has a positive and significant effect on the purchase decision variable. The factor is the Consumer Involvement Dimension variable (X2). With the acquisition of t-count is greater than t - table that is equal to 6.012> 1.660. Then through the F test indicates that there is a positive and significant influence on the purchasing decision with the acquisition of a bigger f - count than the f - table of (83.865> 3.783). With r square value equal to 72,4% which means independent variable of demography characteristic, consumer engagement dimension, and purchasing decision have positive effect, meaning every increase of demographic characteristic variable, dimension of consumer involvement, and purchasing decision one-unit hence variable purchase decision will increased by 3,009 and the rest of 27,6% influenced by other variable not examined in this research

Based on the results of hypothesis test (t-test) variable Net Interset Margin (NIM) shows the value of significance 0.008> 0.05. This means that  is rejected and   is accepted, so it can be interpreted that there is no significant influence between Net Interset Margin (NIM) to Non Performing Loan (NPL). Based on the results of hypothesis test (t-test) variable Operational Cost Operating Income (BOPO) showed significant value of 0.001 <0.05. This means that is rejected and  accepted, so it can be interpreted that there is significant influence between Operational Income Operating Cost (BOPO) to Non Performing Loan (NPL). Based on the results of research simultaneously, it can be concluded that the significant value of 0.003 less than 0.05, and the value of 7.136 which is greater than the 3.350, indicates that  is rejected and  is accepted, so it can be concluded that the NIM, BOPO variables together have a significant influence on the NPL.

Brand Gestalt, Green Marketing and Tourism     _____1081     Submitted: MAY 2024    Accepted: JULY 2024 Indonesia has many tourist villages that have the potential to be developed and have their characteristics. However, the COVID-19 pandemic has affected tourism, especially tourist villages. Therefore, tourist villages must rise again. As a form of support to create a sustainable tourism village and have a good business. How does the head of the tourism village manager in the developing category in the Java and Bali regions seek to develop a tourist village in their area by creating the establishment of a destination brand, doing green marketing, and, of course, becoming a sustainable tourism village? This research can be regarded as the contribution of a new model that uses other elements and aspects to form a brand destination for a tourist village destination.   Keywords: Brand Gestalt, Green Marketing, Village Tourism Sustainability

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

Layout of a store  is very influential to customers’ convenience in shopping. Store layout is defined as setting the selling and non-selling, path, display shelf, placement of goods and tools connected each other that unite in a structure.This study is done to find out and get a clear picture concerning the effect of grid line layout to customers’ satisfaction of foodmart Ekalokasari Bogor. This study  is also to know the average value and the relationship closeness between grid line layout and customers’ satisfaction at Foodmart Ekalokasari bogor. The result of this research shows that customers’ perception on grid line layout at Foodmart Ekalokasari Bogor nowadays is good; by using average analysis (performance – importance), it’s gotten the performance average value is 4223. While the importance average value is 4132 where the table of scale range of average analysis is good. Based on the research conducted, it can be known that grid line layout contributes 42,9% to customers’ satisfaction at Foodmart Ekalokasari Bogor. Based on the analysis, it can be concluded that grid line layout at Foodmart Ekalokasari Bogor has influence towards cutomers’ satisfaction. This can be proved based on the contribution of grid line layout towards customers’ satisfaction at Foodmart Ekalokasari Bogor.   Keywords: grid line layout; customers’ satisfaction, retailers

Assets management is an ability of a company in managing all of its assets that take a leading role in a company’s operation and it can be expected to create benefit. The assets management will be able to show that the company is capable to control its performance efficiently and effectively. The objective of this study is to find out the influence of assets management (X) –  utilizing indicators: TATO, FATO, and WCTO – to the company’s financial performance (Y) by indicator-OPM. This study was done at two manufacturing companies, PT Holcim Indonesia Tbk. and Astra International Tbk., in the period 2005 – 2010. To test the significance of the influence of assets management to the financial performance of the two companies, the author analyzes and measures the correlation and influence between the variables in this study, using correlation coefficient (r) and determination coefficient (r square) and regression coefficient (β). Based on the result of this study it can be found out that the assets management of PT Holcim Indonesia Tbk. and PT Astra International Tbk. by indicator-TATO has significant influence to OPM. By indicator-FATO, the assets management does not have significant influence to OPM. Assets management by indicator-WCTO does not have significant influence to OPM. The significant level is set at 0,10 or 10%. This insignificance of FATO and WCTO to OPM is due to the financial performance is financed by its total assets.   Keywords: assets management; financial performance

The purpose of this research is to find out the direct or indirect effect of rupiah exchange rate and inflation on net export. The method used for this research is path analysis method. The independent variable is exchange rate and inflation, while the dependent variable is net export. The intervening variable is gross domestic product (GDP) deflator and foreign exchange reserve. Based on the result of this research, it can be found out the direct effect of exchange rate on foreign exchange reserve and the direct effect of foreign exchange on net export. In another side, there are direct effect of inflation to PDB deflator and PDB deflator to net export. The conclusion yielded shows that there are indirect effect of exchange rate and inflation to net export.   Keywords: exchange rate; inflation; GDP deflator; foreign exchange; net export

Stock is an investment instrument which is prefered at the present. Basically, the purpose of investing in stock field is to get capital gain or investment rate return at high stage. Financial performance is a standard to find out the condition of a company based on its annual financial statement. Financial condition can be taken note of by making use of financial ratio analysis. The author utilizes Earning per Share, Return on  Assets, and Operating Profit Margin to know the financial performance. The purpose of this research is to find out the impact of financial performance on stock price. The author knows the financial performance from EPS (X1), ROA (X2), and OPM (X3) of Stock Price (Y). EPS, ROA, and OPM are taken by the author from performance summary originated in IDX. The research was conducted during the period 2006 through 2010 by taking samples at PT Indocement Tunggal Prakarsa Tbk. and PT Holcim Indonesia Tbk engaged in basic industry, that is cement industry. Based on the result of this research, it can be concluded that just Operating Profit Margin Ratio at PT Indocement Tunggal Prakarsa has significant effect on stock price, whereas Return on Equity and Earning per Share at the same company do not have significant effect on stoc price. Earning per Share, Return on Equity, and Operating Profit Margin at PT Holcim Indonesia Tbk. do not have ignificant effect. Therefore, it can be concluded that there are external factors influencing stock price at PT Indocement Tunggal prakarsa Tbk. and PT Holcim Indonesia Tbk. The example is global crisis 2008 originated in The United States presented impact on cement industry; the stock price of cement industry decreased then.   Keywords:financial performance (EPS, ROA, and OPM); stock price at the end of the year

Dividend amount is distribution of profit yielded by a company to the shareholders. The amount of dividend influences the amount of profit at the company.The objective of this research is to find out the amount of dividend distributed, how much profit is generated, and the influence of dividend and profit amount. The indicators are the dividend amount utilizes dividend in equity change statement and dividend per share (DPS), and the profit amount makes use of net profit in profit and loss statement and net profit margin (NPM). The data used are two companies running on the same consumers during six years – 2005 up to and including 2010.The method used is ratio dividend, to find out how much the dividend distributed and the profit ratio are, to know how much the profit earned by the company will be, and to detect the correlation between the two variables above. They have been processed utilizing SPSS 17.0. Based on the research yield, it can be concluded that the two companies have different correlation fact. There is positive correlation between dividend amount and profit amount at PT Mayora Indah Tbk., the dividend increase is followed by the profit increase due to the external factor, that is the debt has been empowered efficiently. The other way, there is negative correlation between dividend amount and profit amount at PT Delta Djakarta, that is the dividend increase does not followed by the profit increase due to the debt has not been empowered efficiently.   Keywords:dividend amount; profit amount

In the implementation of products marketing, a company is usually bound to use marketing concept of product, price, place, and promotion to achieve marketing goal. Promotion supports marketing activities in order that the marketing programs will be able to proceed as expected. The purpose of this study is to determine which types of discount programs implemented by the company, to find out the factors influencing purchase decision by consumers, and to know the effect of discount program on purchasing decision at PT Ramayana Bogor Trade Mall. Data analysis technique used by the author is statistical analysis , i.e. simple linear regression analysis, simple linear correlation coefficient, and hypothesis test. Based on the analysis, it’s gotten simple linear regression equaty. Contant 30,451 states that if there is no discount program, the purchasing decision will be 30,451. Coefficient regression 0,148 states that any additional increase/decrease in discount program for a unit will result an increase/decrease of dependent variable (Y) as high as 0,148, with constant as high as 30,451. The correlation between discount variable and purchasing decision variable counted by using correlation coefficient is o,161 or 1,6%. This shows that there is a very low correlation between discount program and purchasing decision. Based on hypothesis test,  t-statistics obtained from  t-table is 1,695, while t-table is 1,645. Therefore, t-statistics > t-table (1,695 > 1,645 at α = 0,05), with the result that Ho is refused and H1 is accepted. Thereby discount program influences purchasing decision insignificantly. Significance level of correlation coefficient yields figure 0,110. Because of probability is above 0,05, the correlation between discount program and purchasing decision is not significant. It’s found out that r-square coefficient is 0,026 or 2,6%, the rest is 97,4%, due to other causes which are not observed by the author. It shows that there is low correlation between discount variable and purchasing decision. Based on this analysis it can be concluded that discount program has no significant correlation toward purchasing decision.   Keywords:discount program; purchasing decision

Service and product quality is an important factor in order that an enterprise keeps running competition. The enterprise has to cultivate good relationship with the customers and keeps striving to increase service and product quality so that the consuners keep having loyalty to the enterprise. To get competitive excellence, every enterprise must be able to satisfy the consummers. Therefore, the strategy based on the management’s commitment to increase service and product quality to satisfy the consumers should be done continually, thereby the consumers’ satisfaction will be  created.     This research was conducted to find out the effect of service and pruduct quality on the consumers’ loyalty to the enterprise, that is McDonald’s. The method used is interviewing, library study, and field research by questionnaire. The research was carried out at McDonald’s Indonesia located in Jalan Pajajaran Bogor. McDonald’s Indonesia is an enterprise producing food and beverage. The evaluation result on this research shows that the steps done by McDonald’s in maintaining The consumers’ loyalty are providing service and product quality and providing better and more comfortable oulet for the consumers. It should be taken note of as well, that is providing more and more satisfied service and product quality and creating more variation of its products, so that the consumers will be attracted to by them. Thereby, the enterprise has to maintain the consumers to be more loyal to McDonald’s.    Keywords:service; product quality; consumers’ loyalty

Library is the center of knowledge. Library is Services. No Library without any services. The Satisfaction of Library Member to be one of the objective of Library services. The objectives of research are to analyze the influence of library services quality to student’s satisfaction and to analyze the correlation the satisfaction to library members’ loyality The research was conducted in STIE Kesatuan Library with research populaton is STIE Kesatuan’s Students, from July to September 2012. The majority of respondents in this reasearch were Female, age 20 years, students of S1 Management, students of regular classes, the member of librabary since 2010, as well as doing loan collection library with occasional frequency. Approach to analyze the datas used Partial Least Square (PLS) using Smart-PLS 2.0 M. The First models Research of Library Service was established by the Physical Evidence, Reliability, Responsiveness, Assurance and Empathy variable. The variables are correlated to the Student Satisfaction and Loyalty variable. The results showed that the Physical Evidence, Empathy, Assurance, Reliability and Responsiveness explains the variability of service quality construct at strongly level at 66.53%. Physical evidence has no significant positive correlation to student’s satisfaction. Empathy has a positive significant effect on student satisfaction. Assurance has no significant negative relationship to student satisfaction. Reliability has no significant positive relationship to student satisfaction. Responsivenes has a significant positive relationship to student satisfaction. Student satisfaction variables can explain the variability Loyalty Students construct at a moderate level that is equal to 43.29%. Student satisfaction has a significant positive relationship to student loyalty.   Keywords:service quality; satisfaction; loyalty; partial least square

Dividend policy is basically a company’s decision in determining how much net income wil be distributed to shareholders as dividend and how much will be retained. Dividend policy is able to influence intrinsic and  market value of a company. In this study, the proxy of dividend policy is Dividend Pay-out (DPO) as independent variable and intrinsic value as dependent variable with indicator that is multiplication result of Earning Multiplier (EM) and Company Market Value obtained from stock price data of LQ45 at closing price. The purpose of this study is to identify the relationship between variables, the influence of independent variable to dependent variable, and finally to measure how significant the influence of variable X to variable Y will be, dividend policy to intrinsic and market value of the company. This case study was conducted at PT Aneka Tambang Tbk. and PT Timah Tbk., both are mining company. The results of this study are: 1) Dividend policy proxied by DPO has significant influence and relationship to the intrinsic value of PT Aneka tambang Tbk. But, at PT Timah Tbk., dividend policy to intrinsic value is not significant with alpha as high as 193.064, it’s due to the dividend policy does not influence the intrinsic value, but the intrinsic value is more influenced by EPS. 2) Dividend policy proxied by DPO has connection and fairly significant influence with the company’s market value at PT Aneka Tambang Tbk. But, at PT Tima Tbk., dividend policy to the company’s market value is not significant with alpha as high as 54.859, it’s due to the dividend policy does not influence the company’s market value, but the intrinsic value is influenced dominantly by the company’s market value. The result of the research shows that the dividend policy at PT Aneka Tambang Tbk has  impact on intrinsic and market value better than the dividend policy has impact on intrinsic and market value at PT Timah Tbk.   Keywords: dividend policy; intrinsic value; market value

The purpose of this study is to find out the effect of the company’s performance to the welfare of shareholders by way of measuring the level of the company’s financial ratio expected having influence toward  the dividend level yielded. Based on the result of the study, the liquidity of PT Estika Yasakelola can be said has not satisfied yet because, observed from current ratio and quick ratio, PT Estika Yasakelola has found it difficult to pay short term debt that has been due date. Viewed in general, the profitability percentage has not been  satisfactory as well. It’s due to  the percentage of net profit margin  is too low, with the result that income left to cover the operational cost is too small. To improve the performance of of the company, PT Estika Yasakelola has to work more efficiently. The company must seek to improve cost efficiency by lowering cost items or increasing product selling price without reducing the competitiveness of the company. The description of solvency ratio fluctuation above reflects that the stability increase of the company in managing its dect is due to outstanding credit decrease caused by on time credit payment and because of the company keep continue to expand with its own fund. The result of this research shows that the company should improve its performance more,  work more efficiently, reduce cost items or increase product selling price so that the company will be able to reduce operational costs. PT Estika yasakelola must be able to manage the fund, so that the company’s profit increases more and more and the company will be able to survive unwaveringly. The management must be able to maintain the sharekolders’ trust. Therefore, the  level of shareholders’ welfare can be guaranteed.   Keywords: analysis of financial liquidity ratio; profitability, and solvency

Translation exposure is the exposure of profit and loss balance sheet at a multinational company on nominal exchange rate. The potential of risk translation is used to measure change of foreign currencies exchange rate on domestic currency value of assets and foreign currencies owned by the company. Translation exposure is measured by current rate method and business debt is anticipated by forward contact hedging. The purpose of this research is to find out the risk level of translation exposure by current rate method, the management of current rate method itself, and the management of forward contract to business debt anticipation. The analysis method used is current rate measurement method, forward contract hedging calculation, and relevant variables management. The results show that for current rate measurement at PT Panasia Filament Inti Tbk., viewed from  2005 – 2009, YEN currency has the highest translation exposure percentage value and gets loss in translation exposure; for forward contract hedging calculation, viewed from 2005 – 2009, all currencies namely GBP, EURO, USD, CHF, SGD, and YEN  have various profit and loss from forward contract itself.   Keywords: translation exposure; current rate method; forward contract hedging; business debt

Go public is share offering activity or other effects done by issuers. The problem which will be revealed is whether the company’s performance after becoming public company increases compared with its performance  before becoming public company. The purpose of this study is to analyze whether there is an increase in firm’s performance before and after becoming public company in Indonesia Stock Exchange. In this study the author carried out analysis on the performance of PT Bakrie Telecom Tbk. and PT Mobile-8 Telecom Tbk. The analysis on the issuers was done due to they are included in the companies conducting public offering in 2006 and they form similar companies operating in telecommunication sector. The period  studied is 2003 – 2009. The author got data concerning the research object from Money Market Reference Center and by downloading data from situs-IDX. The data obtained are in the form of a brief history of the two companies, the main activities of issuers, financial report in period 2003 – 2009, and stock price data in period 2006 – 2009. The method used is descriptive method. The research variables examined are firms’ performance before and after go public with indicators: liquidity ratios (current ratio, quick ratio, and cash ratio), debt ratios (debt ratio and debt to equity ratio), activity ratios (total assets turnover, fixed assets turnover, inventory turnover, accounts receivable turnover, working capital turnover, and accounts payable turnover), and profitability ratios (gross profit margin, operating profit margin, return on assets, return on capital employed, and return on equity). The result obtained from existing data analysis is PT Bakrie Telecom Tbk. and PT Mobile-8 Telecom Tbk. have better performance after go public. The analysis result of the two companies shows that the ratio after go public increases compared with before go public. Another analysis used is trend analysis. It’s the same with ratio analysis, analysis trend on PT Bakrie Telecom Tbk. shows higher trend if overall percentage compared with PT Mobile-8 Telecom Tbk. It can be concluded that PT Bakrie Telecom Tbk. has better performance than PT Mobile-8 Telecom Tbk.   Keywords:companies’ performance; go public companies