Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.

Abstract: Business is not only economic institution, but social institution too. As social institution, business has responsibility to help society in solving social problem. This responsibility called Corporate Social Responsibility (CSR). CSR pays attention about social problem and environment, so CSR support continuous development to help government role. Nowadays, our government has national development’s agenda. One of them is tourism sector (Visit Indonesia Year 2008 programmed). But tourism sector has challenge in human resources. In this case, business role in practice CSR is needed to help tourism sector. With CSR activities, the quality of local community will increase to participate in tourism activities. CSR activities include training that based on research. When the quality of local community increase, local community can practice the concept of community based tourism (CBT). In the future, Indonesia has a power to compete with other countries.

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

Abstract: Globalization affects almost everything, moreover international politics. In this respect, media that have transnational orientation, as serious patrons of globalization, keep transforming international politics in three dimensions which are from power politics to image politics, international politics mediation and the widespread utilization of media as propaganda.

Abstract: Some people believe that the communication policy determines the communication system. However, communication policy should be made to create good communication system. It means that to make the communication policy, people should considering the prior communication system. Relating to the interactive media policy, as a kind of communication policy, made by the Indonesian government, this article is intended to explore the relation between that policy and the Indonesian communication system. This article offers the thesis that the interactive media policy has been made by the government without fully considering to the communication system. It is indicated by: (1) not seriously considering the nature of interactive media, (2)not seriously enforcing people to make the social changes, and (3) not responsive.

Abstract: Headline, the main news in the front of page of a newspaper, is a strategic place to convey information. Of course, headline in yellow journalism ought to be attractive with bombastic content’s characteristic and sometimes it shows off sensuality. Koran Merapi is one of newspaper which has the positioning as a law and criminal newspaper. In other side, Criminal reality always shows some characters such as: suspect, police and victim. Based on constructivism ideas, mass media will always construct reality to be published in media. It means that reality in media will re-construct those characters. The research question is formulated as follows: how is the criminal actor constructed by Koran Merapi? Using critical approach through discourse analysis, the research will investigate the basic idea of occurring construction. Van Leeuwen’s models for the text analysis and Norman Fairclough’s for the context are used to explore actor and marginalization in criminal news. The police are depicted as somebody who is admirable and acts as the superhero. The suspects are depicted as a strong person before the victim but weak before the police. The victims are the characters who are always threatened by crimes, are not able to overcome it without any help from the hero.

Abstract: This article reviews several differences between case study and ethnography in terms of definitions, characteristics, strengths and limitations. It provides current information by comparing these approaches from various social researchers’ perspectives. Although each method has strong points, they both have differences in conducting observation and interview as data collection techniques; choosing the length of time of data gathering and reporting details of a particular reality.

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.

Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communities’ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estate’s masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other party’s communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.

Abstract:This essay deals with community media in relation to media literacy. After a short discussion on a number of community media characters is made the essay goes further with somewhat detail theoretical presumptions of the roles of media community with respect primarily to the development as Amartya Sen mentioned about. The author suggests that community media may play some significant roles in the development including (a) disseminating information (from varieties of perspective), (b) facilitating public discussion, (c) helping to reach solutions of problems, (d) encouraging participations, and (e) encouraging the development of media literacy. Regarding the last point the author remarks that media community may have a dual-roles i.e facilitating community’s member in media participation and facilitating community’s member in media education.

Abstract: Organizational communication climate has become a major concept in organizational communication since it was coined by W. Charles Redding in 1972. Its conceptual origin, however, goes back to the much earlier work of of Chester Barnard (1938). Numerous research works since early 1970’s have empirically tested its position as a major variable for organizational effectiveness. It is now assumed that communication climate is the sine qua non for effective organizational management. This article traces the development of our understanding of the concept through the works of two different schools of thought, namely the functionalist and the interpretivist ones. Implications for future research are carefully described.

Abstract: The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.

Abstract: The political transformation in 1998 introduced a new era of Indonesian media which respects the public interest and implements a democratic model. The changing led to a new media-politics that have democratic character. This article will focus on the self regulation mechanism that becomes very popular in democratic mass media system. Those favouring self-regulation mechanism have usually justified it on the grounds that it is less damaging to freedom of expression than legal control. However this mechanism is not a panacea for all ills, because self-regulation can only work if certain pre-conditions are met. The analysis will be done by several conceptual frames, i.e: the concept of media in political transition, concept of media politics, self regulation mechanism, and statutory vs voluntary regulation.

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.

Abstract The result of this disertation made them capable Gudykunst and Kim’s intercultural theory, Spitzberg’s competence model of intercultural business communication, and ethnocentrism theory. There are agree with intercultural business communication reality in the community of Balinese and Chinese silver industrialists. The result of SEM statistical testing indicates that culture (for instance cultural values), socio-culture (for instance interethnic experience) and psycho-culture (for instance social prejudice) formed the interethnic stereotype that may influence the intercultural business communication competence. The results also approved that intercultural business communication competence is formed by motivation, knowledge and skill of communications in accordance with Spitzberg’s model. It indicates that ethnocentrism attitude toward other ethnic is not categorized as high but still exist.

Abstract: The present research was conducted to study NGOs services for children in Mumbai through a child rights perspective. The study was exploratory in nature and aimed to assess the implementation of child rights by the NGOs. 35 NGOs working for children in the city of Mumbai comprised the sample and were studied using a questionnaire and rating scale as tools. Findings revealed that education (74 percent) and health (54 percent) were the most common concerns of the organizations. Only 17 percent of the NGOs considered child rights to be a concern. The NGOs implemented the right to participation better than any other right. The right to survival was, however, grossly neglected. It was concluded that there are several gaps and areas of lack in the services offered to children. There is also an urgent need to spread awareness amongst the NGO workers themselves to make child rights a part of organizational mandates.

Abstrak: Tulisan ini bertujuan untuk menyajikan bukti-bukti baru yang berkenaan dengan praktek Public Relations di negara-negara Asia. Berbagai penelitian yang terangkum dalam tulisan ini akan menjelaskan mengapa mengaplikasikan teori-teori Barat begitu saja dalam kajian Public Relations seringkali kurang memberi hasil yang memuaskan. Ada faktor-faktor budaya lokal yang seringkali terlupakan, ternyata memberikan kontribusi yang besar dalam pemahaman praktek Public Relations dalam budaya tertentu. Penelitian extensif dari Krishnamurty Sriramesh (1999) telah berhasil mengkonseptualisasikan sebuah Model Public Relations khusus untuk negara-negara Asia. Banyak penelitian Public Relations di berbagai negara Asia telah membuktikan konseptualisasi tersebut.

Abstract: In this article, I discuss the idea about how Information and Communication Technologies – particularly the internet- can be developed as a tool to support independent learning. From my point of view, both new media and education are closely connected. Moreover, the internet has several functions that might be explored for academic purposes. Although there are some possibilities of using internet as a tool to learn English, it might not be easy to implement this idea in Indonesian universities because of various problems caused by cultural background, educational institution, government, community, also student’s and teacher’s perspectives. This paper explains these complexities in five parts: introduction; literature review; analysis; solutions; and conclusions which all are connected to the concepts of language, culture and identity.

Abstract: If managed professionally, the function of the press will be maximum. A professionalism press will always keep the quality of the news, and this is depend on the capability of the journalist. A good journalist upholds the quality of the news and used it as an indicator whether the press function works well or not. It is because a good journalist will be very obedience to the application of the ethics code of his profession. To keep the journalistic code of ethics works, it is necessary to have a journalist organization. This organization of journalist profession to increase the press professionalism to the commitment to control the journalistic code of ethics.