Abstract: Mass media, especially, press have important rules in the democration process. There are three criteria to evaluate performance of the press. Press as a civic forum, it’s related to Habermas’s public sphere that there is space for citizen to discuss about public interest in the free condition. Press as a watch-dog, that it’s means press has to protec minority rights from malfuntion of majority power. Press as a mobilization agent, it’s medium to increase society involment in the politic process.

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.

Abstract: Information delivered by the media makes the people to communicate each other focus on that information. In the long run, communication about the same object between the people will construct a certain community characterized by the ideology of the media. In this sense, communication media plays its role constructing a community. Besides, communication media can also present the social reality only. It does not build a community, but just portraits it. Newspaper can build a certain community with information published in it. But it can just portrait the social reality of its readers. Kedaulatan Rakyat, the oldest newspaper in Indonesia, of course plays the functions above. It builds a community of the readers or just portraits the social reality of society. This paper describes moral problems of the people portrayed by Kedaulatan Rakyat especially its “Kasus” page. Economic moral cases stays in the first rank among others. The age of 26 up to 45 years’ invidious is critical ages for doing immoral acts.

Abstract: Organizational climate is a major concept of human relations for understanding human behavior under different environmental influences. The climate affects employees’ productivity as well as job satisfaction. The right climate serves as one of the most effective tools of the leader for motivating his subordinates. This article is a critical review of the concept of organizational climate and its theoretical models which were developed by major scholars. More importantly, it shows the way organizational climate leads to the emergence of organizational communication climate, which in turn leads to the concept of organizational culture.

Abstract: This article remind us to use experiment method in communication reserach. Experimental method has some characteristic especially that researcher can control reserach variables. Author explain design types in experimentasl methods and how to do experiemental method. There are classical and factorial types in experimental methods.

Abstract: Political transition in Indonesia since 1998 has created uncertain situation for most Indonesian people. Moreover, the hard economic condition has multiplied the number of people living below the poverty line. In these circumstances, the light entertainments such as situation comedy, which blends the portrait of ordinary people and their quaint life style, occupied the prime time of television programming in Indonesia. This paper discusses the popularity of the situation comedy Bajaj Bajuri (bajaj literally means “two-passenger pedicab motor with scooter machine”) in contemporary Indonesia. This series is about the daily life of Bajuri’s (bajaj’s driver) family and their lower class neighbours in the edge of metropolitan Jakarta (the capital city of Indonesia). Therefore, this paper focuses on the representation of the marginalised people and how television constructed the boundary of marginality. This paper argues that situation comedy is not only reinforcing stereotype of the lower class group but also transgressing the stereotypical image of the lower class by parodying and abusing popular discourse.

Abstract:Corporate social responsibility as a paradigm establish and became an importantc roles of business entities. Corporate social responsibility activities is placed and mixing between organization’s goal and social conditions. Attitude of social responsibility have purposes to build the organization’s reputation. Some ways is used to reach attitude of social responsibility, one of them was doing from the social campaigns. Campaign programs agenda is used to empower public as well as organizational member itself.

Abstract: Hong Kong is widely acknowledged as one of the busiest financial and economic center in the world. Hundreds of world-class companies establish their representative offices in this former British colony. For the effectiveness of their operations, the companies, using newspaper advertisement, actively recruits intelligent and smart employees. Current research was designed to investigate how companies appreciate interpersonal communication skills when hiring new employees announced in the advertisements. Content of weekend edition of South China Morning Post, called “Classified Post” (about 100 pages), was scrutinized. To gain a little insight of the same phenomenon in Indonesia some editions of “Klasika” section of daily Kompas was analyzed. It was found that awareness of interpersonal communication skill, in general, was fairly high in the case of Hong Kong (38.2%), but only 9.83% for Indonesia. The top two professions in Hong Kong requiring this skill was public relations official (38.1%) and sale persons (32%). In the case of Indonesia, it was secretary and finance officials.

Abstract: In the name of fun and being made without any burden the product of Dagadu Djokdja freely rockets in the air, and yet keep staying on the earth. The uniqueness as well as the strength of this product is, firstly, that it gives aesthetic to the daily subject, simple, even trivial, and sometimes, forgotten already. For that reason the design section counts on the graphic design aspect as its deadly weapon in order to convey and to reveal the approved themes. Secondly, it emphasizes the aspect of specific graphic design by joining the localism, humor, and the sense on fun into the pop art world in order to create attractiveness as the selling point of the product. Thirdly, it chooses the manufacture image instead of craft, both by material and by any other graphic design element. Fourthly, the distinctiveness as well the characteristic of all T-shirt designs of Dagadu Djokdja are the use of poster approach (poster style).

Abstract: Seperti halnya aktivitas sosial lainnya, praktek jurnalisme sebagai bagian dari proses produksi pesan media massa boleh dikatakan tidak akan pernah dapat kedap dari pengaruh gravitasi kepentingan ideologis yang mengelilinginya. Pada titik ini, keterkaitan praktek-praktek jurnalisme dengan kepentingan ideologis yang melingkupinya dapat diidentifikasi dari kecenderungan para jurnalis ketika melakukan framing (pembingkaian) terhadap realitas sosial yang diangkat sebagai realitas media. Seorang jurnalis akan selalu melakukan seleksi dan sekaligus memberikan prioritas terhadap elemen-elemen fakta tertentu dari realitas sosial tersebut dengan berdasarkan diri pada pertimbangan-pertimbangan ideologis yang hampir selalu dipengaruhi oleh konstelasi kepentingan di sekitarnya. Demikianpun sebaliknya, media massa sekaligus juga memiliki kekuatan strategis sebagai stimulator bagi munculnya sejumlah konstruksi sosial yang berpengaruh bagi publik. Berangkat dari dua pengandaian di atas, tulisan ini ditujukan untuk melihat secara sederhana peran potensial media massa dalam konflik seperti yang terepresentasikan dalam kecenderungan pemberitaannya untuk berpihak terhadap pihak-pihak yang bertikai.

Abstract: Reputation not only about what the organization do for positive image, but it is the set of meanings by which an object is known and trough which people discribe, remember and relate to it. In practice, a lot of things shape the reputation. One of them is the mass media that used logic by itself to make symbolic words. Issues about the organization have important implication, because improving the public sensitivity which have unstable and difficult characteristic to account.

Abstract : The present form and structure of mass media has become the most effective tool in the pursuit of globalization and hegemony of ruling elites. Consequently the mass media do not provide a space for people to participate in the process of production, which causes a gap between the mass media and people. Therefore the mass media cannot play a role in social change because it does not have roots within the people. To fulfill this gap, grass-roots people need alternative media which help them to be heard. One type of alternative media is community radio. This media started in the 1940s with the first community radio stations in Colombia and Bolivia. In Indonesia, this media started in 1990s. The existence of community radio cannot be separated from civil society movement.

Abstract: This article is about the development of community radio in Indonesia, it is problems and solutions. Community radio in Indonesia developed as an alternative to both public radio and commercial radio after the fall of Soeharto in 1998. Two important features of community radio are that it provides all community members with equal access to information, enhancing their rights and obligations, access to justice, public accountability and also enables them to participate actively in radio management and production. Both features enhance people’s selfawareness and sense of belonging to a community. The expansion of the progressive, participatory, community ownership, and non-profit model of community radio, has become a third sector of communication beside the commercial or state media. The dynamic development of community radio in Indonesia faced several problems starting from it is definition, implementation of regulation until standards of programmes operation based on the concept of community approach and participation

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.

The purpose of this study is to analyze the application of transformational leadership patterns to support the realization of changes in the school system. The type of research used is explanatory with a quantitative approach. The population of this research is Public and Private Junior High Schools in Surabaya. The sample taken in this study was 40 schools. The data obtained were processed using SEM (Structural Equation Modeling) with the Smart PLS version 3.0 application program. The results provide empirical evidence to confirm that: transformational leadership has a positive effect on school performance; transformational leadership has a positive effect on stakeholder engagement; stakeholder engagement has a positive effect on school performance; stakeholder engagement mediates a positive transformational leadership relationship with school performance.

This study aims to explain and identify job satisfaction, affective commitment and employee performance at PT Cipta Nirmala. The position of affective commitment in mediating job satisfaction on PT Cipta Nirmala's employee performance was tested and analyzed in this study. The population is all permanent employees in the PT Cipta Nirmala office section, amounting to 50 employees. The analysis technique uses SEM analysis by Smart PLS3. This research gives the result that positively and significantly, job satisfaction affects employee performance. Positively and significantly, job satisfaction is affected by affective commitment. There is no mediating affective commitment to job satisfaction in influencing employee performance.

This research is to examine the effect of profitability, leverage, and capital structure on firm value. The type of research is quantitative research. Research object at the basic industry and chemical sector in Indonesia Stock Exchange from 2013 to 2017. The dependent variable in this research is firm value. The independent variables in this research are profitability, leverage, and capital structure. Sampling is collected by using a purposive sampling method that produces 29 companies as a sample from a population of 60 companies. Data collection techniques used are literature study and documentation. The statistical analysis used in this study was using SPSS. The model used to test the relationship between independent variables with dependent variables is a multiple linear regression analysis. The results of the analysis show that profitability has a positive effect on firm value. On the other hand, leverage has a negative effect on firm value. In contrast, the capital structure does not affect the firm value. Therefore, the implication of this research for companies is that the companies can use profitability and leverage to know their firm value and increase it. Also, this research implies that investors can use profitability and leverage to make investment decisions for investors.

Travelling is a fun and memorable activity. During tourism activities, tourists not only walk around but also go shopping. Including one of them is to buy souvenirs typical of the tourist areas visited. This study aims to analyze the effect of brand awareness and product quality on purchasing decisions. Respondents in this study were consumers who were at least 20 years old who had made a purchase. The sampling method uses non-probability sampling, and the sampling technique using judgmental sampling. The sample used in this study amounted to 220. The data is collected using a questionnaire and analyzed using multiple linear regression. The result shows that brand awareness influences purchasing decisions. Product quality affects purchasing decisions.

Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 followers of the @mypangandarantours Instagram account. The sampling technique used non-probability sampling, namely purposive sampling. The data analysis technique used simple linear regression analysis. This study indicates a significant influence of social media on the brand image of followers of the @mypangandarantours Instagram account, meaning that if the social media marketing variable is getting better, the brand image will be getting better.

This study aims to see the effect of self-efficacy on entrepreneurial commitment, entrepreneurial commitment on performance, the influence of self on business performance with entrepreneurial commitment as a mediating variable in MSMEs. This research was conducted on MSMEs in Malang. The type of research used is explanatory research that aims to test theories or research that reject or reject theories or reject the results of pre-existing research. Respondents in this study were 70 MSMEs owner in Malang. The data technique used a questionnaire. Determination of the number of samples using the Slovin formula, purposive sampling was used. Data analysis used Partial Least Square (PLS) using SmartPLS 3.0 software. The results showed a significant influence between self-efficacy and entrepreneurial commitment. Entrepreneurial commitment significantly affected business performance, self-efficacy had no direct effect on business performance, and entrepreneurial commitment had a mediating role between self-influence and business performance. Self-efficacy by business owners can increase entrepreneurial commitment and business performance. Although there is no direct interaction between self-efficacy and business performance, it is hoped that increasing the commitment to entrepreneurship can also improve business performance. The results of this study are used as suggestions for business owners to increase commitment in business, considering other entrepreneurial values. | This study aims to see the effect of Self-Efficacy on Entrepreneurial Commitment, the effect of entrepreneurial commitment on performance, the influence of self on business performance with entrepreneurial commitment as a mediating variable in MSMEs. This research was conducted on UMKM entrepreneurs in Malang. The type of research used is explanatory research that aims to test theories or research that reject or reject theories or reject the results of pre-existing research. The data technique used a questionnaire. Respondents in this study were 70 entrepreneurs at UMKM in Malang. Determination of the number of samples using the Slovin formula, the sampling technique used was purposive sampling. Data analysis used Partial Least Square (PLS) using SmartPLS 3.0 software. The results showed a significant influence between commitment and commitment to entrepreneurial commitment, entrepreneurial commitment had a significant effect on business performance, self-efficacy had no direct effect on business performance, and entrepreneurial commitment had a mediating role between self-influence on business performance